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Firms’ Information Acquisition with Heterogeneous Consumers and Trend

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  • Yukiko Hirao

    ()

    (Seikei University)

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    Abstract This paper analyzes firms’ location choices and information acquisition in a model of product differentiation with trend. The presence of an uncertain trend spot induces the firms not to follow the principle of maximal differentiation, unless the trend spot is expected to be near the ends of the city. Second, each firm has an incentive to acquire information about the exact trend spot. Consumer surplus is also higher when both firms are informed. Third, firms’ choice of product differentiation is excessive relative to the social optimum. Furthermore, in the social optimum, welfare is also higher when the planner is informed.

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    File URL: http://link.springer.com/10.1007/s11151-016-9534-z
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    Article provided by Springer & The Industrial Organization Society in its journal Review of Industrial Organization.

    Volume (Year): 50 (2017)
    Issue (Month): 3 (May)
    Pages: 323-344

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    Handle: RePEc:kap:revind:v:50:y:2017:i:3:d:10.1007_s11151-016-9534-z
    DOI: 10.1007/s11151-016-9534-z
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    1. Masahiro Okuno-Fujiwara & Andrew Postlewaite & Kotaro Suzumura, 1990. "Strategic Information Revelation," Review of Economic Studies, Oxford University Press, vol. 57(1), pages 25-47.
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    7. Aghion, Philippe & Espinosa, Maria Paz & Jullien, Bruno, 1993. "Dynamic Duopoly with Learning through Market Experimentation," Economic Theory, Springer;Society for the Advancement of Economic Theory (SAET), vol. 3(3), pages 517-539, July.
    8. Carl Shapiro, 1982. "Consumer Information, Product Quality, and Seller Reputation," Bell Journal of Economics, The RAND Corporation, vol. 13(1), pages 20-35, Spring.
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    10. Gabszewicz, Jean J & Grilo, Isabel, 1992. "Price Competition When Consumers Are Uncertain about Which Firm Sells Which Quality," Journal of Economics & Management Strategy, Wiley Blackwell, vol. 1(4), pages 629-650, Winter.
    11. Edward C. Prescott & Michael Visscher, 1977. "Sequential Location among Firms with Foresight," Bell Journal of Economics, The RAND Corporation, vol. 8(2), pages 378-393, Autumn.
    12. d'Aspremont, C & Gabszewicz, Jean Jaskold & Thisse, J-F, 1979. "On Hotelling's "Stability in Competition"," Econometrica, Econometric Society, vol. 47(5), pages 1145-1150, September.
    13. Asher Wolinsky, 1983. "Prices as Signals of Product Quality," Review of Economic Studies, Oxford University Press, vol. 50(4), pages 647-658.
    14. Harrington Jr. , Joseph E., 1995. "Experimentation and Learning in a Differentiated-Products Duopoly," Journal of Economic Theory, Elsevier, vol. 66(1), pages 275-288, June.
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