Gender differences in new brand name response
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- Zhang, Shi & Sood, Sanjay, 2002. " "Deep" and "Surface" Cues: Brand Extension Evaluations by Children and Adults," Journal of Consumer Research, Oxford University Press, vol. 29(1), pages 129-41, June.
- Tina M. Lowrey & L. J. Shrum, 2007. "Phonetic Symbolism and Brand Name Preference," Journal of Consumer Research, Oxford University Press, vol. 34(3), pages 406-414, 06.
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