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Gender differences in new brand name response


  • Richard Klink



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Suggested Citation

  • Richard Klink, 2009. "Gender differences in new brand name response," Marketing Letters, Springer, vol. 20(3), pages 313-326, September.
  • Handle: RePEc:kap:mktlet:v:20:y:2009:i:3:p:313-326
    DOI: 10.1007/s11002-008-9066-x

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    References listed on IDEAS

    1. Tina M. Lowrey & L. J. Shrum, 2007. "Phonetic Symbolism and Brand Name Preference," Journal of Consumer Research, Oxford University Press, vol. 34(3), pages 406-414, June.
    2. Zhang, Shi & Sood, Sanjay, 2002. " "Deep" and "Surface" Cues: Brand Extension Evaluations by Children and Adults," Journal of Consumer Research, Oxford University Press, vol. 29(1), pages 129-141, June.
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    Cited by:

    1. Ruth Pogacar & Emily Plant & Laura Rosulek & Michal Kouril, 2015. "Sounds good: Phonetic sound patterns in top brand names," Marketing Letters, Springer, vol. 26(4), pages 549-563, December.
    2. Kevin M. Kniffin & Mitsuru Shimizu, 2016. "Sounds that make you smile and share: a phonetic key to prosociality and engagement," Marketing Letters, Springer, vol. 27(2), pages 273-283, June.
    3. Richard Klink & Gerard Athaide, 2012. "Creating brand personality with brand names," Marketing Letters, Springer, vol. 23(1), pages 109-117, March.
    4. Alina Duduciuc, 2015. "Advertising Brands By Means Of Sounds Symbolism: The Influence Of Vowels On Perceived Brand Characteristics," Studies and Scientific Researches. Economics Edition, "Vasile Alecsandri" University of Bacau, Faculty of Economic Sciences, issue 21.
    5. Valentyna Melnyk & Stijn Osselaer, 2012. "Make me special: Gender differences in consumers’ responses to loyalty programs," Marketing Letters, Springer, vol. 23(3), pages 545-559, September.
    6. Richard Klink & Lan Wu, 2014. "The role of position, type, and combination of sound symbolism imbeds in brand names," Marketing Letters, Springer, vol. 25(1), pages 13-24, March.

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    Brand names; Gender; Sound symbolism;


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