Leveraging brand equity to attract human capital
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- Howard Adler & Richard Ghiselli, 2015. "The Importance of Compensation and Benefits on University Students¡¯ Perceptions of Organizations as Potential Employers," Journal of Management and Strategy, Journal of Management and Strategy, Sciedu Press, vol. 6(1), pages 1-9, February.
- Linn Viktoria Rampl & Christian Opitz & Isabell M. Welpe & Peter Kenning, 2016. "The role of emotions in decision-making on employer brands: insights from functional magnetic resonance imaging (fMRI)," Marketing Letters, Springer, vol. 27(2), pages 361-374, June.
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- John Kim & Kenneth York & Jeen-Su Lim, 2011. "The role of brands in recruitment: A mixed-brand strategy approach," Marketing Letters, Springer, vol. 22(2), pages 165-179, June.
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KeywordsBrand equity; Marketing; Human resources;
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