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Leveraging brand equity to attract human capital


  • Devon DelVecchio


  • Cheryl Jarvis
  • Richard Klink
  • Brian Dineen


No abstract is available for this item.

Suggested Citation

  • Devon DelVecchio & Cheryl Jarvis & Richard Klink & Brian Dineen, 2007. "Leveraging brand equity to attract human capital," Marketing Letters, Springer, vol. 18(3), pages 149-164, September.
  • Handle: RePEc:kap:mktlet:v:18:y:2007:i:3:p:149-164
    DOI: 10.1007/s11002-007-9012-3

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    References listed on IDEAS

    1. Gary S. Becker & Casey B. Mulligan, 1997. "The Endogenous Determination of Time Preference," The Quarterly Journal of Economics, Oxford University Press, vol. 112(3), pages 729-758.
    2. Myers, Stewart C., 1977. "Determinants of corporate borrowing," Journal of Financial Economics, Elsevier, vol. 5(2), pages 147-175, November.
    3. Sirgy, M Joseph, 1982. " Self-Concept in Consumer Behavior: A Critical Review," Journal of Consumer Research, Oxford University Press, vol. 9(3), pages 287-300, December.
    4. Bearden, William O & Etzel, Michael J, 1982. " Reference Group Influence on Product and Brand Purchase Decisions," Journal of Consumer Research, Oxford University Press, vol. 9(2), pages 183-194, September.
    5. Hiltrop, Jean-Marie, 1999. "The quest for the best: human resource practices to attract and retain talent," European Management Journal, Elsevier, vol. 17(4), pages 422-430, August.
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    Cited by:

    1. Howard Adler & Richard Ghiselli, 2015. "The Importance of Compensation and Benefits on University Students¡¯ Perceptions of Organizations as Potential Employers," Journal of Management and Strategy, Journal of Management and Strategy, Sciedu Press, vol. 6(1), pages 1-9, February.
    2. Linn Viktoria Rampl & Christian Opitz & Isabell M. Welpe & Peter Kenning, 2016. "The role of emotions in decision-making on employer brands: insights from functional magnetic resonance imaging (fMRI)," Marketing Letters, Springer, vol. 27(2), pages 361-374, June.
    3. repec:kap:mktlet:v:28:y:2017:i:3:d:10.1007_s11002-017-9424-7 is not listed on IDEAS
    4. John Kim & Kenneth York & Jeen-Su Lim, 2011. "The role of brands in recruitment: A mixed-brand strategy approach," Marketing Letters, Springer, vol. 22(2), pages 165-179, June.

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    Brand equity; Marketing; Human resources;


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