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Brand Story and Perceived Brand Image: Evidence from Taiwan

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  • Wen-yeh Huang

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  • Wen-yeh Huang, 2010. "Brand Story and Perceived Brand Image: Evidence from Taiwan," Journal of Family and Economic Issues, Springer, vol. 31(3), pages 307-317, September.
    • Handle: RePEc:kap:jfamec:v:31:y:2010:i:3:p:307-317
    DOI: 10.1007/s10834-010-9203-6
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    References listed on IDEAS

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    1. Stern, Barbara B, 1994. "Classical and Vignette Television Advertising Dramas: Structural Models, Formal Analysis, and Comsumer Effects," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 20(4), pages 601-615, March.
    2. Angela Fontes & Jessie Fan, 2006. "The Effects of Ethnic Identity on Household Budget Allocation to Status Conveying Goods," Journal of Family and Economic Issues, Springer, vol. 27(4), pages 643-663, December.
    3. Sirgy, M Joseph, 1982. "Self-Concept in Consumer Behavior: A Critical Review," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 9(3), pages 287-300, December.
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    Cited by:

    1. Chaohua Huang & Rui Guo, 2021. "The effect of a green brand story on perceived brand authenticity and brand trust: the role of narrative rhetoric," Journal of Brand Management, Palgrave Macmillan, vol. 28(1), pages 60-76, January.
    2. Mónica Díaz-Bustamante & Sonia Carcelén & María Puelles, 2016. "Image of Luxury Brands," SAGE Open, , vol. 6(2), pages 21582440166, April.
    3. Swarn Chatterjee & Lu Fan & Soomin Ryu & Jinhee Kim, 2021. "A Decade Review of Asian Studies in the Journal of Family and Economic Issues from 2010 to 2019," Journal of Family and Economic Issues, Springer, vol. 42(1), pages 178-194, July.

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