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Direct-to-Consumer Advertising of Pharmaceuticals as a Matter of Corporate Social Responsibility?

Author

Listed:
  • Pepijn Pol

    ()

  • Frank Bakker

    ()

Abstract

No abstract is available for this item.

Suggested Citation

  • Pepijn Pol & Frank Bakker, 2010. "Direct-to-Consumer Advertising of Pharmaceuticals as a Matter of Corporate Social Responsibility?," Journal of Business Ethics, Springer, vol. 94(2), pages 211-224, June.
  • Handle: RePEc:kap:jbuset:v:94:y:2010:i:2:p:211-224
    DOI: 10.1007/s10551-009-0257-z
    as

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    File URL: http://hdl.handle.net/10.1007/s10551-009-0257-z
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    References listed on IDEAS

    as
    1. Eng Cheah & Wen Chan & Corinne Chieng, 2007. "The Corporate Social Responsibility of Pharmaceutical Product Recalls: An Empirical Examination of U.S. and U.K. Markets," Journal of Business Ethics, Springer, vol. 76(4), pages 427-449, December.
    2. Michael Maloni & Michael Brown, 2006. "Corporate Social Responsibility in the Supply Chain: An Application in the Food Industry," Journal of Business Ethics, Springer, vol. 68(1), pages 35-52, September.
    3. Frank Auton, 2007. "The Patient As Consumer: The Advertising Of Pharmaceuticals Directly To Consumers Should Be Allowed And Encouraged," Economic Affairs, Wiley Blackwell, vol. 27(2), pages 64-72, June.
    4. Kathryn Gordon, 2001. "The OECD Guidelines and Other Corporate Responsibility Instruments: A Comparison," OECD Working Papers on International Investment 2001/5, OECD Publishing.
    5. Leisinger, Klaus M., 2005. "The Corporate Social Responsibility of the Pharmaceutical Industry: Idealism without Illusion and Realism without Resignation," Business Ethics Quarterly, Cambridge University Press, vol. 15(4), pages 577-594, October.
    Full references (including those not matched with items on IDEAS)

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    Cited by:

    1. Grygiel, Jennifer & Brown, Nina, 2019. "Are social media companies motivated to be good corporate citizens? Examination of the connection between corporate social responsibility and social media safety," Telecommunications Policy, Elsevier, vol. 43(5), pages 445-460.
    2. repec:nwe:eajour:y:2018:i:2:p:145-174 is not listed on IDEAS
    3. Kenneth Herbst & Sean Hannah & David Allan, 2013. "Advertisement Disclaimer Speed and Corporate Social Responsibility: “Costs” to Consumer Comprehension and Effects on Brand Trust and Purchase Intention," Journal of Business Ethics, Springer, vol. 117(2), pages 297-311, October.

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