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Dimensions Of Csr In Online Communication Of Pharmaceutical Companies: A Comparative Study

Author

Listed:
  • Milan Dzupina

    (Constantine the Philosopher University in Nitra, Nitra, Slovak Republic)

  • Zuzana Dzupinova

    (Institute for State Control of Veterinary Biologicals and Medicaments, Nitra, Slovak Republic)

Abstract

The article focuses on analysis of online communication of pharmaceutical companies in the field of CSR. It is based on the fact that there are specific segments in the economy, which are called sensitive sectors. Even though they are often perceived as irresponsible in their nature, there are effective communication tools, which can used to increase positive corporate image. The present study is a part of a larger research that we conducted in the segment of pharmaceutical industry. We used information about companies available on their websites as a research material. We reviewed their availability on websites, but we also reviewed the content on which companies usually focus in terms of social engagement. Our research was supposed to prove that there are considerable differences among companies in our sample. We analyzed (qualitative content analysis) collected data (basic corporate documents like mission, vision and corporate values) using statistical procedures. These documents are crucial to corporate strategies, and often deal with responsibility issues which are then transformed into business strategies, tactics and programs. According to the nature of the research the generalization of the information provided is relatively limited.

Suggested Citation

  • Milan Dzupina & Zuzana Dzupinova, 2019. "Dimensions Of Csr In Online Communication Of Pharmaceutical Companies: A Comparative Study," International Journal of Entrepreneurial Knowledge, Center for International Scientific Research of VSO and VSPP, vol. 7(2), pages 41-52, December.
    • Handle: RePEc:jek:journl:v:7:y:2019:i:2:p:41-52
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    References listed on IDEAS

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    1. Eng Cheah & Wen Chan & Corinne Chieng, 2007. "The Corporate Social Responsibility of Pharmaceutical Product Recalls: An Empirical Examination of U.S. and U.K. Markets," Journal of Business Ethics, Springer, vol. 76(4), pages 427-449, December.
    2. Leisinger, Klaus M., 2005. "The Corporate Social Responsibility of the Pharmaceutical Industry: Idealism without Illusion and Realism without Resignation," Business Ethics Quarterly, Cambridge University Press, vol. 15(4), pages 577-594, October.
    3. Grougiou, Vassiliki & Dedoulis, Emmanouil & Leventis, Stergios, 2016. "Corporate Social Responsibility Reporting and Organizational Stigma: The Case of “Sin” Industries," Journal of Business Research, Elsevier, vol. 69(2), pages 905-914.
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