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In Pursuit of Dignity and Social Justice: Changing Lives Through 100 % Inclusion—How Gram Vikas Fosters Sustainable Rural Development

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  • Nicola Pless
  • Jenny Appel

Abstract

This case study investigates Gram Vikas’ innovative social entrepreneurial approach to sustainable rural development through its ‘Water and Sanitation Programme’. We explore its key innovation of 100 % inclusion and the process of creating democratic, self-governing management systems. This allows us to demonstrate how a social enterprise tries to realize its vision of “an equitable and sustainable society where people live in peace with dignity”, and ultimately, how it contributes to the United Nations Millennium Goals of improving health, empowering women and breaking the vicious circle of poverty. We also discuss the management challenges that the organisation faces in the area of finance, personnel management and scaling up. Copyright Springer Science+Business Media B.V. 2012

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  • Nicola Pless & Jenny Appel, 2012. "In Pursuit of Dignity and Social Justice: Changing Lives Through 100 % Inclusion—How Gram Vikas Fosters Sustainable Rural Development," Journal of Business Ethics, Springer, vol. 111(3), pages 389-411, December.
    • Handle: RePEc:kap:jbuset:v:111:y:2012:i:3:p:389-411
    DOI: 10.1007/s10551-012-1415-2
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    1. Zahra, Shaker A. & Gedajlovic, Eric & Neubaum, Donald O. & Shulman, Joel M., 2009. "A typology of social entrepreneurs: Motives, search processes and ethical challenges," Journal of Business Venturing, Elsevier, vol. 24(5), pages 519-532, September.
    2. Mair, Johanna & Martí, Ignasi, 2006. "Social entrepreneurship research: A source of explanation, prediction, and delight," Journal of World Business, Elsevier, vol. 41(1), pages 36-44, February.
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    Cited by:

    1. Sanchita Bansal & Isha Garg & Gagan Deep Sharma, 2019. "Social Entrepreneurship as a Path for Social Change and Driver of Sustainable Development: A Systematic Review and Research Agenda," Sustainability, MDPI, vol. 11(4), pages 1-28, February.
    2. Björn C. Mitzinneck & Marya L. Besharov, 2019. "Managing Value Tensions in Collective Social Entrepreneurship: The Role of Temporal, Structural, and Collaborative Compromise," Journal of Business Ethics, Springer, vol. 159(2), pages 381-400, October.
    3. Kaushik, Vineet & Tewari, Shobha & Sahasranamam, Sreevas & Hota, Pradeep Kumar, 2023. "Towards a precise understanding of social entrepreneurship: An integrated bibliometric–machine learning based review and research agenda," Technological Forecasting and Social Change, Elsevier, vol. 191(C).
    4. Sutter, Christopher & Bruton, Garry D. & Chen, Juanyi, 2019. "Entrepreneurship as a solution to extreme poverty: A review and future research directions," Journal of Business Venturing, Elsevier, vol. 34(1), pages 197-214.
    5. Nicola M. Pless & Thomas Maak & Howard Harris, 2017. "Art, Ethics and the Promotion of Human Dignity," Journal of Business Ethics, Springer, vol. 144(2), pages 223-232, August.
    6. Dominik Rueede & Karin Kreutzer, 2015. "Legitimation Work Within a Cross-Sector Social Partnership," Journal of Business Ethics, Springer, vol. 128(1), pages 39-58, April.
    7. Zawadzki Michał, 2018. "Dignity in the Workplace. The Perspective of Humanistic Management," Journal of Management and Business Administration. Central Europe, Sciendo, vol. 26(1), pages 171-188, March.
    8. Michael Pirson & Mario Vázquez-Maguirre & Canan Corus & Erica Steckler & Andrew Wicks, 2019. "Dignity and the Process of Social Innovation: Lessons from Social Entrepreneurship and Transformative Services for Humanistic Management," Humanistic Management Journal, Springer, vol. 4(2), pages 125-153, December.
    9. Andreas Hesse & Karin Kreutzer & Marjo-Riitta Diehl, 2019. "Dynamics of Institutional Logics in a Cross-Sector Social Partnership: The Case of Refugee Integration in Germany," Journal of Business Ethics, Springer, vol. 159(3), pages 679-704, October.
    10. Hannah Trittin & Dennis Schoeneborn, 2017. "Diversity as Polyphony: Reconceptualizing Diversity Management from a Communication-Centered Perspective," Journal of Business Ethics, Springer, vol. 144(2), pages 305-322, August.
    11. Syrus M Islam, 2022. "Social impact scaling strategies in social enterprises: A systematic review and research agenda," Australian Journal of Management, Australian School of Business, vol. 47(2), pages 298-321, May.
    12. Nicola M. Pless & Atri Sengupta & Melissa A. Wheeler & Thomas Maak, 2022. "Responsible Leadership and the Reflective CEO: Resolving Stakeholder Conflict by Imagining What Could be done," Journal of Business Ethics, Springer, vol. 180(1), pages 313-337, September.
    13. Jose Godinez & Denise R. Dunlap, 2021. "Frontier Markets and Sustainable Entrepreneurial Competences: An Exploratory Study of the Impact of a New Industry in Guatemala," Sustainability, MDPI, vol. 13(20), pages 1-21, October.
    14. Jennifer E. Jennings & P. Devereaux Jennings & Manely Sharifian, 2016. "Living the Dream? Assessing the “Entrepreneurship as Emancipation†Perspective in a Developed Region," Entrepreneurship Theory and Practice, , vol. 40(1), pages 81-110, January.

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