IDEAS home Printed from
   My bibliography  Save this article

In Pursuit of Dignity and Social Justice: Changing Lives Through 100 % Inclusion—How Gram Vikas Fosters Sustainable Rural Development


  • Nicola Pless


  • Jenny Appel



This case study investigates Gram Vikas’ innovative social entrepreneurial approach to sustainable rural development through its ‘Water and Sanitation Programme’. We explore its key innovation of 100 % inclusion and the process of creating democratic, self-governing management systems. This allows us to demonstrate how a social enterprise tries to realize its vision of “an equitable and sustainable society where people live in peace with dignity”, and ultimately, how it contributes to the United Nations Millennium Goals of improving health, empowering women and breaking the vicious circle of poverty. We also discuss the management challenges that the organisation faces in the area of finance, personnel management and scaling up. Copyright Springer Science+Business Media B.V. 2012

Suggested Citation

  • Nicola Pless & Jenny Appel, 2012. "In Pursuit of Dignity and Social Justice: Changing Lives Through 100 % Inclusion—How Gram Vikas Fosters Sustainable Rural Development," Journal of Business Ethics, Springer, vol. 111(3), pages 389-411, December.
  • Handle: RePEc:kap:jbuset:v:111:y:2012:i:3:p:389-411
    DOI: 10.1007/s10551-012-1415-2

    Download full text from publisher

    File URL:
    Download Restriction: Access to full text is restricted to subscribers.

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    1. Zahra, Shaker A. & Gedajlovic, Eric & Neubaum, Donald O. & Shulman, Joel M., 2009. "A typology of social entrepreneurs: Motives, search processes and ethical challenges," Journal of Business Venturing, Elsevier, vol. 24(5), pages 519-532, September.
    2. Mair, Johanna & Martí, Ignasi, 2006. "Social entrepreneurship research: A source of explanation, prediction, and delight," Journal of World Business, Elsevier, vol. 41(1), pages 36-44, February.
    Full references (including those not matched with items on IDEAS)


    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.

    Cited by:

    1. repec:kap:jbuset:v:144:y:2017:i:2:d:10.1007_s10551-017-3467-9 is not listed on IDEAS
    2. Dominik Rueede & Karin Kreutzer, 2015. "Legitimation Work Within a Cross-Sector Social Partnership," Journal of Business Ethics, Springer, vol. 128(1), pages 39-58, April.
    3. repec:kap:jbuset:v:144:y:2017:i:2:d:10.1007_s10551-015-2825-8 is not listed on IDEAS


    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:kap:jbuset:v:111:y:2012:i:3:p:389-411. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Sonal Shukla) or (Rebekah McClure). General contact details of provider: .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.