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In Pursuit of Dignity and Social Justice: Changing Lives Through 100 % Inclusion—How Gram Vikas Fosters Sustainable Rural Development

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  • Nicola Pless

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  • Jenny Appel

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Abstract

This case study investigates Gram Vikas’ innovative social entrepreneurial approach to sustainable rural development through its ‘Water and Sanitation Programme’. We explore its key innovation of 100 % inclusion and the process of creating democratic, self-governing management systems. This allows us to demonstrate how a social enterprise tries to realize its vision of “an equitable and sustainable society where people live in peace with dignity”, and ultimately, how it contributes to the United Nations Millennium Goals of improving health, empowering women and breaking the vicious circle of poverty. We also discuss the management challenges that the organisation faces in the area of finance, personnel management and scaling up. Copyright Springer Science+Business Media B.V. 2012

Suggested Citation

  • Nicola Pless & Jenny Appel, 2012. "In Pursuit of Dignity and Social Justice: Changing Lives Through 100 % Inclusion—How Gram Vikas Fosters Sustainable Rural Development," Journal of Business Ethics, Springer, vol. 111(3), pages 389-411, December.
  • Handle: RePEc:kap:jbuset:v:111:y:2012:i:3:p:389-411
    DOI: 10.1007/s10551-012-1415-2
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    References listed on IDEAS

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    1. Zahra, Shaker A. & Gedajlovic, Eric & Neubaum, Donald O. & Shulman, Joel M., 2009. "A typology of social entrepreneurs: Motives, search processes and ethical challenges," Journal of Business Venturing, Elsevier, vol. 24(5), pages 519-532, September.
    2. Mair, Johanna & Martí, Ignasi, 2006. "Social entrepreneurship research: A source of explanation, prediction, and delight," Journal of World Business, Elsevier, vol. 41(1), pages 36-44, February.
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    Cited by:

    1. repec:kap:jbuset:v:144:y:2017:i:2:d:10.1007_s10551-017-3467-9 is not listed on IDEAS
    2. Dominik Rueede & Karin Kreutzer, 2015. "Legitimation Work Within a Cross-Sector Social Partnership," Journal of Business Ethics, Springer, vol. 128(1), pages 39-58, April.
    3. repec:kap:jbuset:v:144:y:2017:i:2:d:10.1007_s10551-015-2825-8 is not listed on IDEAS

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