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Management Structure of Product Design of Small and Medium Industries in Thailand to the International Market Education

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  • Supornrat Vondusitburi

Abstract

The purpose of this research were 1) to synthesize the structure of product design management of small and medium industries in Thailand to the international market education, and 2) to verify the consistency of the relationship between marketing demand and corporate strategy, research and development, innovation and technology and design goals. This research is quantitative and qualitative research. The sample group for quantitative research was 500 small and medium business entrepreneurs, 9 key informants divided into 4 groups- business people, government organization group, academic group, and designer data analysis uses a structured analysis. The analysis of the developed structural models was found that the evaluation criteria were consistent with the empirical data. The relative chi-squared probability was 0.306, the relative chi-squared probability was 1.042, the consistency index was 0.957, and the mean square of the estimation of the error was 0.009.

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  • Supornrat Vondusitburi, 2022. "Management Structure of Product Design of Small and Medium Industries in Thailand to the International Market Education," International Journal of Higher Education, Sciedu Press, vol. 11(2), pages 152-152, April.
    • Handle: RePEc:jfr:ijhe11:v:11:y:2022:i:2:p:152
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    References listed on IDEAS

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    1. Anna S. Cui & Fang Wu, 2016. "Utilizing customer knowledge in innovation: antecedents and impact of customer involvement on new product performance," Journal of the Academy of Marketing Science, Springer, vol. 44(4), pages 516-538, July.
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    More about this item

    JEL classification:

    • R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
    • Z0 - Other Special Topics - - General

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