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The Online Visibility Of The Romanian Hotels. Emphasis On The Hotels From The North-East Region Of Romania

Listed author(s):
  • Andreea MAHA


    (Alexandru Ioan Cuza University of Iasi, Romania)

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    The purpose of the present research is to analyze the online visibility of Romanian hotel websites and what mistakes are identified once we analyze the hotel content. At the same time we want to provide a complex overview of how Romanian hotels use the Internet for their business. The research method used for creating this article is documentary study and content analysis. We have carried out the content analysis of all hotel websites categorized between 3 to 5 stars in the North-East region of Romania. The main mistakes identified consist in the use of websites just for information purposes, the information are often not up to date which promote hotels that no longer exist, and not allow reservations/payments in real time. Many links and services that apparently exist on the website are inactive.

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    Article provided by Centre for European Studies, Alexandru Ioan Cuza University in its journal CES Working Papers.

    Volume (Year): 7(2A) (2015)
    Issue (Month): 2a (September)
    Pages: 545-554

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    Handle: RePEc:jes:wpaper:y:2015:v:7:i:2a:p:545-554
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    1. Fariborz Damanpour & Richard M. Walker & Claudia N. Avellaneda, 2009. "Combinative Effects of Innovation Types and Organizational Performance: A Longitudinal Study of Service Organizations," Journal of Management Studies, Wiley Blackwell, vol. 46(4), pages 650-675, 06.
    2. Zbigniew Pastuszak & Stacy Huey-Pyng Shyu & Tzong-Ru Lee & Pornthep Anussornnitisarn & Onwika Kaewchur, 2012. "Establishing interrelationships among organisational learning, innovation and performance," International Journal of Innovation and Learning, Inderscience Enterprises Ltd, vol. 11(2), pages 200-215.
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