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E-Tourism – An Important Element Between Hotel And Travel Agency Professional Relationship



    (Department of Economics, Faculty of Economics and Business Administration,West University of Timisoara, Romania)


    () (Faculty of Economics and Business Administration, West University of Timisoara, Romania)






This paper work presents e-tourism as an alternative for business and tourism promotion travel agencies. In the past 10 years electronic commerce has developed, and travel agencies can join this trend expanding international tourism markets. E-tourism represents the digitization of tourism industry leading to increased competitiveness and to globally expand the tourism agencies. Acceptance of electronic commerce in tourism industry is so large that industry structure and how it operates is changing constantly. The Internet is not only used to obtain information but as a way to command services. Users become their own travel agents and they design their own custom packages. The main objective of this paper is to examine the implications of etourism development of tourist industry in the knowledge society. As a secondary objective, the present work aims to provide an accounting of travel agencies in Romania that enables customers to personalize the holiday and facilitate quick search on the site of an offer and give online support. Was also carried out a pilot survey for the hotel market segment 3*, 4* and 5* in Timisoara on the quality of professional relationship between hotels and travel agencies.

Suggested Citation

  • Carmen Babaita & Andreia Ispas & Raluca Florentina Ghenescu & Alexandra Halalau, 2010. "E-Tourism – An Important Element Between Hotel And Travel Agency Professional Relationship," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
  • Handle: RePEc:bbn:journl:2010_4_3_babaita

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    Cited by:

    1. Mihaela Filofteia TUTUNEA, 2014. "Maturity In Digital Environment - Evolution, Activity And Promotion. Case Study Regarding Travel Agencies From Cluj-Napoca," Revista de turism - studii si cercetari in turism / Journal of tourism - studies and research in tourism, "Stefan cel Mare" University of Suceava, Romania, Faculty of Economics and Public Administration - Economy, Business Administration and Tourism Department., vol. 18(18), pages 53-60, December.

    More about this item


    e – tourism; eCommerce; web services;

    JEL classification:

    • L81 - Industrial Organization - - Industry Studies: Services - - - Retail and Wholesale Trade; e-Commerce
    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism
    • L84 - Industrial Organization - - Industry Studies: Services - - - Personal, Professional, and Business Services


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