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Social Norms and Reward System Affecting Entrepreneurial Intention


  • Dr. H. C. Kothari

    () (Assistant Professor, Department of Management Studies, Shriram Institute of Management and Technology, Kashipur, U. S. Nagar, Uttarakhand, India.)


This study is an attempt to identify social norms that affects the entrepreneurial intention in the entrepreneurially deficient state uttarakhand. The empirical study is based on a sample of 880 graduation final year students studying in different colleges of uttarakhand. On the basis of literature review and focus group interviews a questionnaire was prepared and administered on the sample. Pearsion’s chi-square test was used to find out statistical relationship between the respondents with and without entrepreneurial intention and their perception for social norms and student’s t-test was used to compare mean score and significance of the results. Only two variables which are stated as, “maximum people want to do salaried job in our society†and “more often a person who is unable to get job, starts his/her business in our society†were found statistically significant. T-test also supports this finding. Only one variable which is asked as, “more often a person who is unable to get job, starts his/her business in our society†was found statistically significant. The mean value of the response for this item is also high for the respondents with non-entrepreneurial career choice than the respondents with entrepreneurial career choice. The findings of t-test used to examine the relationship between overall score of the social norms and career choice of the respondents, are also non significant.

Suggested Citation

  • Dr. H. C. Kothari, 2015. "Social Norms and Reward System Affecting Entrepreneurial Intention," Journal of Commerce and Trade, Society for Advanced Management Studies, vol. 10(1), pages 20-25, April.
  • Handle: RePEc:jct:journl:v:10:y:2015:i:1:p:20-25

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    References listed on IDEAS

    1. repec:cup:apsrev:v:80:y:1986:i:04:p:1095-1111_18 is not listed on IDEAS
    2. Baumol, William J., 1996. "Entrepreneurship: Productive, unproductive, and destructive," Journal of Business Venturing, Elsevier, vol. 11(1), pages 3-22, January.
    3. Birley, Sue, 1985. "The role of networks in the entrepreneurial process," Journal of Business Venturing, Elsevier, vol. 1(1), pages 107-117.
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    More about this item


    Entrepreneurship; Entrepreneurial intention; Social Norms; Chi-Square test; t-test;

    JEL classification:

    • L0 - Industrial Organization - - General
    • Z0 - Other Special Topics - - General


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