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Editorial: An Update on the Frontiers Section

Author

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  • K. Sudhir

    (Yale School of Management, Yale University, New Haven, Connecticut 06520)

Abstract

Frontiers is a new section positioned as a prestigious subbrand under the Marketing Science umbrella. Its purpose is to encourage and nurture timely research with potentially high impact in quantitative marketing with a differentiated format and review process. In this issue, we publish the first set of three papers in Frontiers. This editorial describes (i) the papers and how they fit the goals of Frontiers and (ii) the minor changes in the Frontiers’ review process to improve efficiency and consistency for both authors and the journal.

Suggested Citation

  • K. Sudhir, 2019. "Editorial: An Update on the Frontiers Section," Marketing Science, INFORMS, vol. 38(6), pages 913-917, November.
    • Handle: RePEc:inm:ormksc:v:38:y:2019:i:6:p:913-917
    DOI: 10.1287/mksc.2019.1199
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    References listed on IDEAS

    as
    1. Nico Neumann & Catherine E. Tucker & Timothy Whitfield, 2019. "Frontiers: How Effective Is Third-Party Consumer Profiling? Evidence from Field Studies," Marketing Science, INFORMS, vol. 38(6), pages 918-926, November.
    2. Pengyuan Wang & Guiyang Xiong & Jian Yang, 2019. "Frontiers: Asymmetric Effects of Recreational Cannabis Legalization," Marketing Science, INFORMS, vol. 38(6), pages 927-936, November.
    3. Xueming Luo & Siliang Tong & Zheng Fang & Zhe Qu, 2019. "Frontiers: Machines vs. Humans: The Impact of Artificial Intelligence Chatbot Disclosure on Customer Purchases," Marketing Science, INFORMS, vol. 38(6), pages 937-947, November.
    4. K. Sudhir, 2016. "Editorial—The Exploration-Exploitation Tradeoff and Efficiency in Knowledge Production," Marketing Science, INFORMS, vol. 35(1), pages 1-9, January.
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