The Variety of an Assortment: An Extension to the Attribute-Based Approach
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References listed on IDEAS
- Jacquemin, Alexis P & Berry, Charles H, 1979. "Entropy Measure of Diversification and Corporate Growth," Journal of Industrial Economics, Wiley Blackwell, vol. 27(4), pages 359-369, June.
- Mitchell, Deborah J & Kahn, Barbara E & Knasko, Susan C, 1995. " There's Something in the Air: Effects of Congruent or Incongruent Ambient Odor on Consumer Decision Making," Journal of Consumer Research, Oxford University Press, vol. 22(2), pages 229-238, September.
- Bettman, James R & Luce, Mary Frances & Payne, John W, 1998. " Constructive Consumer Choice Processes," Journal of Consumer Research, Oxford University Press, vol. 25(3), pages 187-217, December.
- Peter H. Farquhar & Vithala R. Rao, 1976. "A Balance Model for Evaluating Subsets of Multiattributed Items," Management Science, INFORMS, vol. 22(5), pages 528-539, January.
More about this item
KeywordsRetailing; Product Assortment; Variety Perception; Variety Measurement;
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