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Case Article—Bayer New Drug Development Decision Making

Author

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  • Jeffrey S. Stonebraker

    (Department of Business Management, Poole College of Management, North Carolina State University, Raleigh, North Carolina 27695)

Abstract

The interactive case study requires student teams to engage with the instructor using a structured decision analysis process in deciding whether to develop a new drug to treat blood clots in legs. There is role-playing in the interactive case study where student teams are decision consultants and the instructor serves as the decision maker, subject matter expert (SME), and coach. Student teams are responsible for managing the analytical process, framing the decision, collecting data from the SME (instructor), constructing the Excel model, assessing probabilities for the most-sensitive uncertainties from the SME, evaluating the Excel-based decision-tree model, and presenting evaluation results and recommendations to the decision maker (instructor). The goal of the case is to improve the analytical, modeling, and consulting skills of the students. The interactive case study is the culmination of a semester-long elective MBA course, entitled Decision Making Under Uncertainty . Since 2010, I have taught this course 31 times to 870 graduate students.

Suggested Citation

  • Jeffrey S. Stonebraker, 2023. "Case Article—Bayer New Drug Development Decision Making," INFORMS Transactions on Education, INFORMS, vol. 23(3), pages 154-158, May.
    • Handle: RePEc:inm:orited:v:23:y:2023:i:3:p:154-158
    DOI: 10.1287/ited.2021.0262ca
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    References listed on IDEAS

    as
    1. James L. Corner & Craig W. Kirkwood, 1991. "Decision Analysis Applications in the Operations Research Literature, 1970–1989," Operations Research, INFORMS, vol. 39(2), pages 206-219, April.
    2. Samuel E. Bodily & Michael S. Allen, 1999. "A Dialogue Process for Choosing Value-Creating Strategies," Interfaces, INFORMS, vol. 29(6), pages 16-28, December.
    3. Jeffrey S. Stonebraker, 2013. "Product-Generation Transition Decision Making for Bayer's Hemophilia Drugs: Global Capacity Expansion Under Uncertainty with Supply-Demand Imbalances," Operations Research, INFORMS, vol. 61(5), pages 1119-1133, October.
    4. Jeffrey S. Stonebraker, 2002. "How Bayer Makes Decisions to Develop New Drugs," Interfaces, INFORMS, vol. 32(6), pages 77-90, December.
    5. Peter J. Regan, 2005. "Professional Decision Modeling: Details of a Short MBA Practice Course," INFORMS Transactions on Education, INFORMS, vol. 6(1), pages 35-52, September.
    Full references (including those not matched with items on IDEAS)

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