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The new mobility paradigm: Transformation of value chain and business models

Author

Listed:
  • Guy Fournier

    (Institute for Industrial Ecology, Pforzheim University)

  • Henning Hinderer

    (Business Administration & Engineering, Pforzheim University)

  • Daniel Schmid

    (Business Administration & Engineering, Pforzheim University)

  • René Seign

    (Department for Traffic Engineering, Universität der Bundeswehr München)

  • Manuel Baumann

    (Institute for Technology Assessment and Systems Analysis, Karlsruhe Institute of Technology and IET/CESNova, FCT-Universidade Nova de Lisboa)

Abstract

Four categories of innovations have been identified by Freeman and Perez: incremental innovations, radical innovations, new technological systems (systemic innovations), and technological revolutions or new techno-economic paradigms. New techno-economic paradigms represent changes in technological systems that are so far-reaching in their effects that they have a major influence on the behaviour of the entire economy. Scarcity of oil and external costs like global warming are the key arguments and the main drivers of the change of the current paradigm. They will affect especially the mobility of individuals and the interlinked business models. Novel business models within newly created markets will raise e.g. extended mobility services, activities aiming at the infrastructure, new opportunities in the field of energy transmission and supply and even new strategies of recycling, reusing or reducing the use of resources in order to address global scarcity issues. Especially for the established players of the automotive industry like original equipment manufacturers (OEMs) or 1st and 2nd tier suppliers this implicates opportunities and risks at the same time. But also new players will get the chance to create and enter new markets with new or extended products or services and lead the new value chain. This paper compiles and evaluates current approaches and business models of selected OEMs together with upcoming players. Additionally their positions within the existing value chain are being analyzed and classified. Bringing together the identified drivers of changes with current trends within the automotive industry the authors also show new concepts of extended business models, e.g. the idea of an ecosystem, that have the potential to cause an additional shift of power within the global mobility value chain.

Suggested Citation

  • Guy Fournier & Henning Hinderer & Daniel Schmid & René Seign & Manuel Baumann, 2012. "The new mobility paradigm: Transformation of value chain and business models," Enterprise and Work Innovation Studies, Universidade Nova de Lisboa, IET/CICS.NOVA-Interdisciplinary Centre on Social Sciences, Faculty of Science and Technology, vol. 8(8), pages 9-40, November.
  • Handle: RePEc:ieu:journl:v:8:y:2012:i:8:p:09-40
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    References listed on IDEAS

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    1. Hess, Thomas & Grau, Christoph & Dörr, Jonathan, 2008. "Download-Angebote für Musik: Hintergründe, Bedeutung und Perspektiven," Working Papers 2/2008, University of Munich, Munich School of Management, Institute for Information Systems and New Media.
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    Cited by:

    1. Yurong Chen & Yannick Perez, 2015. "Business Model Design: Lessons Learned from Tesla Motors," Post-Print hal-01424723, HAL.
    2. Nuno Boavida & Manuel Baumann & António B. Moniz & Jens Schippl & Max Reichenbach & Marcel Weil, 2013. "Technology transition towards electric mobility - technology assessment as a tool for policy design," IET Working Papers Series 04/2013, Universidade Nova de Lisboa, IET/CICS.NOVA-Interdisciplinary Centre on Social Sciences, Faculty of Science and Technology.
    3. Marco Opazo-Basáez & Ferran Vendrell-Herrero & Oscar F. Bustinza, 2018. "Uncovering Productivity Gains of Digital and Green Servitization: Implications from the Automotive Industry," Sustainability, MDPI, Open Access Journal, vol. 10(5), pages 1-17, May.

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      Keywords

      techno-economic paradigms; business models; automotive industry; mobility; value chain;
      All these keywords.

      JEL classification:

      • L62 - Industrial Organization - - Industry Studies: Manufacturing - - - Automobiles; Other Transportation Equipment; Related Parts and Equipment
      • O33 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Technological Change: Choices and Consequences; Diffusion Processes
      • Q5 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics

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      1. Studies on the automobile industry

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