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New Mathematical model of Retailer-to-Individual Customer Optimal Product Supply Strategies Under False Demand Pattern: Customer Discount Mode

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  • Zhiyi Zhuo

Abstract

This paper develops a new mathematical model by using the false demand function and the retailer profit function, to study the retailer-to-individual customer optimal product supply strategies under the false demand pattern, and solve the product profit optimal problem. The research contribution of this paper is to construct the mathematical model of customer discount mode for the retailer-to-individual customer product supply strategies under the false demand pattern. The study results provide a reference for retailers to develop different supply strategies for different types of customers in different demand patterns, enabling them to improve operational performance effectively.

Suggested Citation

  • Zhiyi Zhuo, 2020. "New Mathematical model of Retailer-to-Individual Customer Optimal Product Supply Strategies Under False Demand Pattern: Customer Discount Mode," Journal of Mathematics Research, Canadian Center of Science and Education, vol. 12(1), pages 1-36, February.
    • Handle: RePEc:ibn:jmrjnl:v:12:y:2020:i:1:p:36
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    References listed on IDEAS

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    5. Youngsoo Kim & Ramayya Krishnan, 2015. "On Product-Level Uncertainty and Online Purchase Behavior: An Empirical Analysis," Management Science, INFORMS, vol. 61(10), pages 2449-2467, October.
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    More about this item

    JEL classification:

    • R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
    • Z0 - Other Special Topics - - General

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