IDEAS home Printed from https://ideas.repec.org/a/ibn/ijbmjn/v13y2018i6p255.html
   My bibliography  Save this article

Corporate Social Responsibility Activities that Influence Customer Loyalty of SMEs

Author

Listed:
  • Peter Turyakira

Abstract

Businesses are increasingly required to address the demands of key stakeholders, in addition to those of shareholders. There is an increasing role of corporate social responsibility (CSR) to large businesses and small and medium enterprises (SMEs) alike. However, research to support the degree of the application of CSR activities to SMEs with respect to customer loyalty is limited. The purpose of this study was to examine the selected CSR activities that impact the customer loyalty of SMEs. A self-administered questionnaire was distributed to selected SMEs in Kampala District, while Structural Equation Modeling was utilised to determine the influence of independent variables on the dependent variable. The study findings revealed that the selected CSR activities (Society-oriented CSR activities, Market-oriented CSR activities and Environmental-oriented CSR activities) positively influence the Customer loyalty of SMEs.

Suggested Citation

  • Peter Turyakira, 2018. "Corporate Social Responsibility Activities that Influence Customer Loyalty of SMEs," International Journal of Business and Management, Canadian Center of Science and Education, vol. 13(6), pages 255-255, April.
    • Handle: RePEc:ibn:ijbmjn:v:13:y:2018:i:6:p:255
    as

    Download full text from publisher

    File URL: http://www.ccsenet.org/journal/index.php/ijbm/article/download/73987/41653
    Download Restriction: no
    File URL: http://www.ccsenet.org/journal/index.php/ijbm/article/view/73987
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. David Williamson & Gary Lynch-Wood & John Ramsay, 2006. "Drivers of Environmental Behaviour in Manufacturing SMEs and the Implications for CSR," Journal of Business Ethics, Springer, vol. 67(3), pages 317-330, September.
    2. Julie Pirsch & Shruti Gupta & Stacy Grau, 2007. "A Framework for Understanding Corporate Social Responsibility Programs as a Continuum: An Exploratory Study," Journal of Business Ethics, Springer, vol. 70(2), pages 125-140, January.
    3. Manuel Branco & Lúcia Rodrigues, 2006. "Corporate Social Responsibility and Resource-Based Perspectives," Journal of Business Ethics, Springer, vol. 69(2), pages 111-132, December.
    4. Maryam REHMAN & Bilal AFSAR, 2012. "Relationship Among Corporate Image, Intangible Perceived Quality, Choosing, Habit And Customer Loyalty," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(1), pages 183-197, May.
    5. van Herpen, Erica & Pennings, Joost M.E. & Meulenberg, Matthew T.G., 2003. "Consumers’ evaluations of socially responsible activities in retailing," Mansholt Working Papers 46730, Wageningen University, Mansholt Graduate School of Social Sciences.
    6. Heyder, Matthias & Theuvsen, Ludwig, 2009. "Corporate Social Responsibility in Agribusiness: Empirical Findings from Germany," 113th Seminar, September 3-6, 2009, Chania, Crete, Greece 58152, European Association of Agricultural Economists.
    7. -, 2008. "Promoting corporate social responsibility in small and medium enterprises in the Caribbean: survey results," Studies and Perspectives – ECLAC Office in Washington 5067, Naciones Unidas Comisión Económica para América Latina y el Caribe (CEPAL).
    8. Jiyun Kang & Gwendolyn Hustvedt, 2014. "Building Trust Between Consumers and Corporations: The Role of Consumer Perceptions of Transparency and Social Responsibility," Journal of Business Ethics, Springer, vol. 125(2), pages 253-265, December.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Christopher Groening & Vamsi K. Kanuri, 2018. "Investor Reactions to Concurrent Positive and Negative Stakeholder News," Journal of Business Ethics, Springer, vol. 149(4), pages 833-856, June.
    2. Krisztina Szegedi & Tamás Németh & Dorina Körtvési, 2023. "Employer Branding in the Fashion Industry: CSR Actions by Fashion SMEs," Sustainability, MDPI, vol. 15(3), pages 1-18, January.
    3. Hajdu, Anna & Daziano, Marcos F. & Visser, Oane, 2021. "Institutions and individual values motivating corporate social responsibility activities in large farms and agroholdings," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 24(4), April.
    4. Mbaye Fall Diallo & Christine Lambey-Checchin, 2017. "Consumers’ Perceptions of Retail Business Ethics and Loyalty to the Retailer: The Moderating Role of Social Discount Practices," Journal of Business Ethics, Springer, vol. 141(3), pages 435-449, March.
    5. Elyousfi, Boutaina, 2019. "Responsabilité sociale de l’entreprise : revue de la littérature [Corporate social responsibility : a litterature review]," MPRA Paper 98326, University Library of Munich, Germany.
    6. Marcus Wagner, 2010. "Corporate Social Performance and Innovation with High Social Benefits: A Quantitative Analysis," Journal of Business Ethics, Springer, vol. 94(4), pages 581-594, July.
    7. Robert Padgett & Jose Galan, 2010. "The Effect of R&D Intensity on Corporate Social Responsibility," Journal of Business Ethics, Springer, vol. 93(3), pages 407-418, May.
    8. Sonia Benito-Hernandez & Cristina Lopez-Cozar Navarro & Gracia Rubio Martin, 2020. "CSR Policies on Community Relationships as Value Drivers of Spanish Firms," EconWorld Working Papers 20002, WERI-World Economic Research Institute, revised May 2020.
    9. Thomas Laudal, 2011. "Drivers and barriers of CSR and the size and internationalization of firms," Social Responsibility Journal, Emerald Group Publishing, vol. 7(2), pages 234-256, July.
    10. Boehe, Dirk Michael & Cruz, Luciano Barin & Ogasavara, Mário Henrique, 2010. "How can Firms from Emerging Economies Enhance their CSR-Supported Export Strategies?," Insper Working Papers wpe_209, Insper Working Paper, Insper Instituto de Ensino e Pesquisa.
    11. Soo-Yeon Kim & Hyojung Park, 2011. "Corporate Social Responsibility as an Organizational Attractiveness for Prospective Public Relations Practitioners," Journal of Business Ethics, Springer, vol. 103(4), pages 639-653, November.
    12. Fabrizio Zerbini, 2017. "CSR Initiatives as Market Signals: A Review and Research Agenda," Journal of Business Ethics, Springer, vol. 146(1), pages 1-23, November.
    13. Jaffar Abbas & Shahid Mahmood & Hashim Ali & Muhammad Ali Raza & Ghaffar Ali & Jaffar Aman & Shaher Bano & Mohammad Nurunnabi, 2019. "The Effects of Corporate Social Responsibility Practices and Environmental Factors through a Moderating Role of Social Media Marketing on Sustainable Performance of Business Firms," Sustainability, MDPI, vol. 11(12), pages 1-33, June.
    14. Pablo Sánchez & Sonia Benito-Hernández, 2015. "CSR Policies: Effects on Labour Productivity in Spanish Micro and Small Manufacturing Companies," Journal of Business Ethics, Springer, vol. 128(4), pages 705-724, June.
    15. Gary F. Peters & Andrea M. Romi & Juan Manuel Sanchez, 2019. "The Influence of Corporate Sustainability Officers on Performance," Journal of Business Ethics, Springer, vol. 159(4), pages 1065-1087, November.
    16. Dirk Boehe & Luciano Barin Cruz, 2010. "Corporate Social Responsibility, Product Differentiation Strategy and Export Performance," Journal of Business Ethics, Springer, vol. 91(2), pages 325-346, February.
    17. Ourvashi Bissoon, 2018. "Corporate social responsibility in Mauritius: an analysis of annual reports of multinational hotel groups," Asian Journal of Sustainability and Social Responsibility, Springer, vol. 3(1), pages 1-19, December.
    18. Freddy Huet & Simon Porcher, 2013. "Innovation and regulatory outcomes: evidence from the public-private contracts for water supply in France," Chapters, in: Mehmet Ugur (ed.), Governance, Regulation and Innovation, chapter 9, pages 216-236, Edward Elgar Publishing.
    19. Pepe, Cosetta & Musso, Fabio & Risso, Mario, 2009. "Retailers and SME suppliers social responsibility in international supply chains," MPRA Paper 31112, University Library of Munich, Germany.
    20. Satyajit Majumdar & Gordhan K. Saini, 2016. "CSR in India: Critical Review and Exploring Entrepreneurial Opportunities," Journal of Entrepreneurship and Innovation in Emerging Economies, Entrepreneurship Development Institute of India, vol. 2(1), pages 56-79, January.

    More about this item

    JEL classification:

    • R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
    • Z0 - Other Special Topics - - General

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ibn:ijbmjn:v:13:y:2018:i:6:p:255. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Canadian Center of Science and Education (email available below). General contact details of provider: https://edirc.repec.org/data/cepflch.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.