IDEAS home Printed from https://ideas.repec.org/a/ibn/ibrjnl/v12y2019i9p81-93.html
   My bibliography  Save this article

The Brand Value in a New Concept of Hotel: The Albergo Diffuso Sextantio Case

Author

Listed:
  • Barbara Iannone
  • Liliana Marcella

Abstract

The phenomenon of Albergo Diffuso (AD) represents an important development in the competitiveness between destinations and concerns the way in which historical and cultural heritage is used. The concept of AD is a new and innovative meaning of tourism which promotes the sustainable future through the recovery of ancient towns and, in the same time, developes further ways to create entrepreneurship. The goal of this work consists of the economic valuation model and conceptual defining of brand value referred to one case study of AD, Sextantio. It is made up of two parts: the first consists of a contextualization of one of the traditional formulas of Financial-Standard Method of Brand Value, because of the features of brand value in an economic content; the second part consists of a first classification of elements which are tangible and intangible to a brand of AD, related to the specific elements and based on different key performance indicators (KPI), deriving from elements generally relevant in hospitality tourism, and far more in this new concept than against the traditional concept of tourism.

Suggested Citation

  • Barbara Iannone & Liliana Marcella, 2019. "The Brand Value in a New Concept of Hotel: The Albergo Diffuso Sextantio Case," International Business Research, Canadian Center of Science and Education, vol. 12(9), pages 81-93, September.
    • Handle: RePEc:ibn:ibrjnl:v:12:y:2019:i:9:p:81-93
    as

    Download full text from publisher

    File URL: http://www.ccsenet.org/journal/index.php/ibr/article/download/0/0/40509/41732
    Download Restriction: no
    File URL: http://www.ccsenet.org/journal/index.php/ibr/article/view/0/40509
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Rajagopal, 2014. "The Human Factors," Palgrave Macmillan Books, in: Architecting Enterprise, chapter 9, pages 225-249, Palgrave Macmillan.
    2. Buonincontri, P. & Morvillo, A. & Okumus, F. & van Niekerk, M., 2017. "Managing the experience co-creation process in tourism destinations: Empirical findings from Naples," Tourism Management, Elsevier, vol. 62(C), pages 264-277.
    3. Azam Haghkhah Author_Email: & Mehdi Nosratpour & Alireza Ebrahimpour & Professor Abu Bakar Abd Hamid, 2011. "The Impact Of Service Quality On Tourism Industry," 2nd International Conference on Business and Economic Research (2nd ICBER 2011) Proceeding 2011-325, Conference Master Resources.
    4. Simone, Cristina & Barile, Sergio & Calabrese, Mario, 2018. "Managing territory and its complexity: a decision-making model based on the viable system approach (VsA)," Land Use Policy, Elsevier, vol. 72(C), pages 493-502.
    5. Gianna Moscardo & Laurie Murphy, 2014. "There Is No Such Thing as Sustainable Tourism: Re-Conceptualizing Tourism as a Tool for Sustainability," Sustainability, MDPI, vol. 6(5), pages 1-24, April.
    6. Richard A. Peterson, 2005. "In Search of Authenticity," Journal of Management Studies, Wiley Blackwell, vol. 42(5), pages 1083-1098, July.
    7. Birger Wernerfelt, 1984. "A resource‐based view of the firm," Strategic Management Journal, Wiley Blackwell, vol. 5(2), pages 171-180, April.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Antonietta Cosentino & Barbara Iannone, 2021. "The Potential Dynamics of “Albergo Diffuso” as Relaunch of Sustainable Tourism in the Post COVID-19 Era," International Journal of Business and Management, Canadian Center of Science and Education, vol. 15(8), pages 1-75, July.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Cucari, Nicola & Wankowicz, Ewa & Esposito De Falco, Salvatore, 2019. "Rural tourism and Albergo Diffuso: A case study for sustainable land-use planning," Land Use Policy, Elsevier, vol. 82(C), pages 105-119.
    2. Sardaro, Ruggiero & La Sala, Piermichele & De Pascale, Gianluigi & Faccilongo, Nicola, 2021. "The conservation of cultural heritage in rural areas: Stakeholder preferences regarding historical rural buildings in Apulia, southern Italy," Land Use Policy, Elsevier, vol. 109(C).
    3. Howe-Walsh, Liza & Turnbull, Sarah & Budhwar, Pawan, 2019. "An investigation into on-sourcing of advertising creativity in an emerging economy: The case of the United Arab Emirates," Journal of Business Research, Elsevier, vol. 103(C), pages 356-364.
    4. Damjan Maletič & Matjaž Maletič & Basim Al-Najjar & Boštjan Gomišček, 2020. "An Analysis of Physical Asset Management Core Practices and Their Influence on Operational Performance," Sustainability, MDPI, vol. 12(21), pages 1-20, October.
    5. Martha Liliana Torres-Barreto & Yojan Sebastián Medina Charry & Mileidy Alvarez-Melgarejo, 2021. "Business innovations and their key factors: public funding, human capital, and their relationships with the industrial environment," Revista Tendencias, Universidad de Narino, vol. 22(2), pages 264-287.
    6. Elhem Ben Fatma & Ezzeddine Ben Mohamed & Léo-Paul Dana & Sami Boudabbous, 2021. "Does entrepreneurs’ psychology affect their business venture success? Empirical findings from North Africa," International Entrepreneurship and Management Journal, Springer, vol. 17(2), pages 921-962, June.
    7. Shaikh Moksadur Rahman, 2020. "Relationship between Job Satisfaction and Turnover Intention: Evidence from Bangladesh," Asian Business Review, Asian Business Consortium, vol. 10(2), pages 99-108.
    8. Witold Nowiński & Wanda Nowara, 2011. "Stopień i uwarunkowania internacjonalizacji polskich małych i średnich przedsiębiorstw," Gospodarka Narodowa. The Polish Journal of Economics, Warsaw School of Economics, issue 3, pages 29-45.
    9. Naveena Prakasam & Louisa Huxtable-Thomas, 2021. "Reddit: Affordances as an Enabler for Shifting Loyalties," Information Systems Frontiers, Springer, vol. 23(3), pages 723-751, June.
    10. Valeriy Makarov & Albert Bakhtizin, 2014. "The Estimation Of The Regions’ Efficiency Of The Russian Federation Including The Intellectual Capital, The Characteristics Of Readiness For Innovation, Level Of Well-Being, And Quality Of Life," Economy of region, Centre for Economic Security, Institute of Economics of Ural Branch of Russian Academy of Sciences, vol. 1(4), pages 9-30.
    11. Gregorio Rius-Sorolla & Sofía Estelles-Miguel & Carlos Rueda-Armengot, 2020. "Multivariable Supplier Segmentation in Sustainable Supply Chain Management," Sustainability, MDPI, vol. 12(11), pages 1-16, June.
    12. Kristine Edgar Danielyan & Samvel Grigoriy Chailyan, 2019. "Delineation of Effectors Impact on The Human Brain Derived Phosphoribosylpyrophosphate Synthetase-1 Activity," Biomedical Journal of Scientific & Technical Research, Biomedical Research Network+, LLC, vol. 24(1), pages 17918-17926, December.
    13. David W. Lehman & Balázs Kovács & Glenn R. Carroll, 2014. "Conflicting Social Codes and Organizations: Hygiene and Authenticity in Consumer Evaluations of Restaurants," Management Science, INFORMS, vol. 60(10), pages 2602-2617, October.
    14. Peter E. Harland & Zakir Uddin & Sven Laudien, 2020. "Product platforms as a lever of competitive advantage on a company-wide level: a resource management perspective," Review of Managerial Science, Springer, vol. 14(1), pages 137-158, February.
    15. Chuan Wang & Yupeng Liu & Wen Hou & Chao Yu & Guorong Wang & Yuyan Zheng, 2021. "Reliability and availability modeling of Subsea Autonomous High Integrity Pressure Protection System with partial stroke test by Dynamic Bayesian," Journal of Risk and Reliability, , vol. 235(2), pages 268-281, April.
    16. Marco Valeri & Rodolfo Baggio, 2021. "A critical reflection on the adoption of blockchain in tourism," Information Technology & Tourism, Springer, vol. 23(2), pages 121-132, June.
    17. Arie Y Lewin & Silvia Massini & Carine Peeters, 2020. "Absorptive capacity, socially enabling mechanisms, and the role of learning from trial and error experiments: A tribute to Dan Levinthal’s contribution to international business research," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 51(9), pages 1568-1579, December.
    18. Sana Sadiq & Khadija Anasse & Najib Slimani, 2022. "The impact of mobile phones on high school students: connecting the research dots," Technium Social Sciences Journal, Technium Science, vol. 30(1), pages 252-270, April.
    19. Claudio Vitari & Elisabetta Raguseo, 2016. "Digital data, dynamic capability and financial performance: an empirical investigation in the era of Big Data," Post-Print halshs-01923271, HAL.
    20. Jascha-Alexander Koch & Michael Siering, 2019. "The recipe of successful crowdfunding campaigns," Electronic Markets, Springer;IIM University of St. Gallen, vol. 29(4), pages 661-679, December.

    More about this item

    Keywords

    ;
    ;
    ;
    ;

    JEL classification:

    • R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
    • Z0 - Other Special Topics - - General

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ibn:ibrjnl:v:12:y:2019:i:9:p:81-93. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Canadian Center of Science and Education (email available below). General contact details of provider: https://edirc.repec.org/data/cepflch.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.