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Analisis De La Orientacion Al Mercado Y La Cultura Organizacional De Las Pequenas Empresas De La Industria De Artes Graficas Local

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  • Hector Luis Avila Baray

Abstract

El análisis de la relación entre la orientación al mercado y la cultura organizacional de las pequeñas empresas de la industria de artes gráficas, se desarrollo sobre una base conceptual definida, el Modelo de Valores Rivales propuesto por Quinn y Rohrbaugh (1983). El estudio tiene como objetivo identificar el tipo de cultura que caracteriza a la industria bajo análisis. El estudio requirió de utilizar la prueba Kruskall Walli´s a fin de determinar que no todos los estratos registran un comportamiento igual respecto a la mediana requerida en la que cada estrato se orienta a un tipo de cultura organizacional específica. El análisis estadístico requirió de utilizar como herramientas el procedimiento de análisis de correspondencias y el análisis de varianza (ANOVA) para determinar la existencia de relación entre las variables orientación al mercado y cultura organizacional de la industria de artes gráficas local. El análisis arrojó que las empresas que presentan una mayor orientación al mercado se orientan a la cultura organizacional emprendedora, mientras que en aquellas que registran una menor orientación al mercado prevalece la cultura organizacional burocrática.

Suggested Citation

  • Hector Luis Avila Baray, 2009. "Analisis De La Orientacion Al Mercado Y La Cultura Organizacional De Las Pequenas Empresas De La Industria De Artes Graficas Local," Revista Internacional Administracion & Finanzas, The Institute for Business and Finance Research, vol. 2(1), pages 19-30.
    • Handle: RePEc:ibf:riafin:v:2:y:2009:i:1:p:19-30
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    References listed on IDEAS

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    1. Robert E. Quinn & John Rohrbaugh, 1983. "A Spatial Model of Effectiveness Criteria: Towards a Competing Values Approach to Organizational Analysis," Management Science, INFORMS, vol. 29(3), pages 363-377, March.
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