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The Relationship Between Financial Communication And Firm Performance: Evidence From France

Author

Listed:
  • Laetitia Pozniak
  • Melanie Croquet
  • Olivier Colot

Abstract

This research identifies potential links between performance and the level of financial communication on the web. This study examines 216 firms quoted in 2010 on the Free Market of Paris. We use a content analysis of websites and scoring technique, to compute a score of financial communication for each firm. Based on mean scores, two groups are constructed. We measure performance for these two groups. The Probit model shows a negative relation between financial performance and the probability of having a higher score for virtual financial communication.

Suggested Citation

  • Laetitia Pozniak & Melanie Croquet & Olivier Colot, 2013. "The Relationship Between Financial Communication And Firm Performance: Evidence From France," Accounting & Taxation, The Institute for Business and Finance Research, vol. 5(1), pages 9-17.
    • Handle: RePEc:ibf:acttax:v:5:y:2013:i:1:p:9-17
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    References listed on IDEAS

    as
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    More about this item

    Keywords

    Communication; Internet; Performance; Web;
    All these keywords.

    JEL classification:

    • M15 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - IT Management
    • G10 - Financial Economics - - General Financial Markets - - - General (includes Measurement and Data)
    • C50 - Mathematical and Quantitative Methods - - Econometric Modeling - - - General

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