IDEAS home Printed from
   My bibliography  Save this article

Exploring Impulse Buying Behavior Among Iranian Tourist In Malaysia


  • Amir Foroughi

    () (University of Kebangsaan Malaysia (UKM))

  • Nor Aishah Buang

    (University of Kebangsaan Malaysia (UKM))

  • Mehrdokht Sherilou

    (Iran University of Science &Technology (IUST))


The subject of buying especially impulse buying for many marketing researchers is attractive and fascinating. Retailers interest in work in process of buying and create a situation to pursue individuals to purchase goods. The objectives of this study were to investigate: (a) to determine the level of impulse buying between Iranian( tourists ) in Malaysia, (b) To determine the influence of individuals deference variables such as shopping enjoyment and impulse buying tendency on latent constructs including in-store browsing and impulse buying among Iranians. In this study, structural equation model using a correlation matrix with maximum likelihood was estimated for examining the relationships among individual variables and in-store browsing by AMOS 18. Data were collected from Malaysia (Kuala- Lumpur) shopping centers (n = 120) where Iranian tourists often visit and buying goods. Data collected at two points in time (during pre -and post-shopping interviewed). Results revealed that the individual difference variables (shopping enjoyment and impulse buying tendency) were influence to the in store browsing and impulse buying.

Suggested Citation

  • Amir Foroughi & Nor Aishah Buang & Mehrdokht Sherilou, 2011. "Exploring Impulse Buying Behavior Among Iranian Tourist In Malaysia," Journal of Global Business and Economics, Global Research Agency, vol. 3(1), pages 187-195, July.
  • Handle: RePEc:grg:01biss:v:3:y:2011:i:1:p:187-195

    Download full text from publisher

    File URL:
    Download Restriction: no

    File URL:
    Download Restriction: no

    References listed on IDEAS

    1. Faber, Ronald J, et al, 1995. " Two Forms of Compulsive Consumption: Comorbidity of Compulsive Buying and Binge Eating," Journal of Consumer Research, Oxford University Press, vol. 22(3), pages 296-304, December.
    2. MacInnis, Deborah J & Price, Linda L, 1987. " The Role of Imagery in Information Processing: Review and Extensions," Journal of Consumer Research, Oxford University Press, vol. 13(4), pages 473-491, March.
    3. Bloch, Peter H & Sherrell, Daniel L & Ridgway, Nancy M, 1986. " Consumer Search: An Extended Framework," Journal of Consumer Research, Oxford University Press, vol. 13(1), pages 119-126, June.
    Full references (including those not matched with items on IDEAS)

    More about this item


    Impulse buying; Shopping Enjoyment; Impulse Buying Tendency; In-store Browsing;

    JEL classification:

    • M0 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - General


    Access and download statistics


    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:grg:01biss:v:3:y:2011:i:1:p:187-195. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (editor). General contact details of provider: .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.