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Exploring Impulse Buying Behavior Among Iranian Tourist In Malaysia

  • Amir Foroughi

    ()

    (University of Kebangsaan Malaysia (UKM))

  • Nor Aishah Buang

    (University of Kebangsaan Malaysia (UKM))

  • Mehrdokht Sherilou

    (Iran University of Science &Technology (IUST))

Registered author(s):

    The subject of buying especially impulse buying for many marketing researchers is attractive and fascinating. Retailers interest in work in process of buying and create a situation to pursue individuals to purchase goods. The objectives of this study were to investigate: (a) to determine the level of impulse buying between Iranian( tourists ) in Malaysia, (b) To determine the influence of individuals deference variables such as shopping enjoyment and impulse buying tendency on latent constructs including in-store browsing and impulse buying among Iranians. In this study, structural equation model using a correlation matrix with maximum likelihood was estimated for examining the relationships among individual variables and in-store browsing by AMOS 18. Data were collected from Malaysia (Kuala- Lumpur) shopping centers (n = 120) where Iranian tourists often visit and buying goods. Data collected at two points in time (during pre -and post-shopping interviewed). Results revealed that the individual difference variables (shopping enjoyment and impulse buying tendency) were influence to the in store browsing and impulse buying.

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    Article provided by Global Research Agency in its journal Journal of Global Business and Economics.

    Volume (Year): 3 (2011)
    Issue (Month): 1 (July)
    Pages: 187-195

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    Handle: RePEc:grg:01biss:v:3:y:2011:i:1:p:187-195
    Contact details of provider: Web page: http://www.globalresearch.com.my/journal.htm

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    1. MacInnis, Deborah J & Price, Linda L, 1987. " The Role of Imagery in Information Processing: Review and Extensions," Journal of Consumer Research, University of Chicago Press, vol. 13(4), pages 473-91, March.
    2. Babin, Barry J & Darden, William R & Griffin, Mitch, 1994. " Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value," Journal of Consumer Research, University of Chicago Press, vol. 20(4), pages 644-56, March.
    3. Bloch, Peter H & Sherrell, Daniel L & Ridgway, Nancy M, 1986. " Consumer Search: An Extended Framework," Journal of Consumer Research, University of Chicago Press, vol. 13(1), pages 119-26, June.
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