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A Human-Needs-Based Dynamics to Simulate Technology Policy and Its Effects on Both Business Success and Human Happiness

Author

Listed:
  • Jong-Yeon Lim

    () (College of Life Science & Biotechnology, Korea University, Seongbuk-gu, Seoul 02841, Korea)

  • Sun Hi Yoo

    () (Seoul Branch Office, Korea Institute of Science and Technology Information, Seoul 02456, Korea)

  • DongKyu Won

    () (Seoul Branch Office, Korea Institute of Science and Technology Information, Seoul 02456, Korea)

Abstract

This paper focuses on how human needs are reflected in the market and how several technological and political policies affect the market share of government-supported industries, as well as the satisfaction of human desires and consequent happiness. In this paper, we seek to understand the dynamics of consumer decision-making processes in relation to technology products in the market. In this study, we present a new marketing model based on human needs, wants, and demands, and focus on both holistic and social perspectives. We have shown that human-based policy dynamics and sustainable human happiness can be realized by stimulating national policies for consumer happiness in the human-needs-based sector, e.g., the healthcare industry.

Suggested Citation

  • Jong-Yeon Lim & Sun Hi Yoo & DongKyu Won, 2016. "A Human-Needs-Based Dynamics to Simulate Technology Policy and Its Effects on Both Business Success and Human Happiness," Sustainability, MDPI, Open Access Journal, vol. 8(12), pages 1-21, November.
  • Handle: RePEc:gam:jsusta:v:8:y:2016:i:12:p:1225-:d:83730
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    References listed on IDEAS

    as
    1. R. Veenhoven, 2008. "Healthy happiness: effects of happiness on physical health and the consequences for preventive health care," Journal of Happiness Studies, Springer, vol. 9(3), pages 449-469, September.
    2. Keeney,Ralph L. & Raiffa,Howard, 1993. "Decisions with Multiple Objectives," Cambridge Books, Cambridge University Press, number 9780521438834, December.
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    Citations

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    Cited by:

    1. JinHyo Joseph Yun & Tan Yigitcanlar, 2017. "Open Innovation in Value Chain for Sustainability of Firms," Sustainability, MDPI, Open Access Journal, vol. 9(5), pages 1-8, May.
    2. Sun Hi Yoo & DongKyu Won, 2018. "Simulation of Weak Signals of Nanotechnology Innovation in Complex System," Sustainability, MDPI, Open Access Journal, vol. 10(2), pages 1-14, February.

    More about this item

    Keywords

    human needs; human happiness; market dynamics; consumer decision-making; sustainable market policy;

    JEL classification:

    • Q - Agricultural and Natural Resource Economics; Environmental and Ecological Economics
    • Q0 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - General
    • Q2 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Renewable Resources and Conservation
    • Q3 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Nonrenewable Resources and Conservation
    • Q5 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics
    • Q56 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics - - - Environment and Development; Environment and Trade; Sustainability; Environmental Accounts and Accounting; Environmental Equity; Population Growth
    • O13 - Economic Development, Innovation, Technological Change, and Growth - - Economic Development - - - Agriculture; Natural Resources; Environment; Other Primary Products

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