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Analyzing Climate Change Awareness Campaigns: A Bibliometric Study of Scientific Research

Author

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  • Vasile Gherheș

    (Department of Communication and Foreign Languages, Politehnica University of Timisoara, 300006 Timisoara, Romania)

  • Claudiu Coman

    (Faculty of Sociology and Communication, Transilvania University of Brașov, 500036 Brașov, Romania)

  • Anna Bucs

    (Doctoral School of Social Sciences and Humanities, University of Craiova, 200585 Craiova, Romania)

  • Adrian Otovescu

    (Faculty of Sociology and Communication, University of Craiova, 200585 Craiova, Romania)

  • Loránt Bucs

    (Faculty of Economics Sciences and Business Administration, Department of Management and Economic Informatics, Transilvania University of Brașov, 500068 Brașov, Romania)

Abstract

This study presents a bibliometric analysis of scientific research on climate change awareness campaigns, using data from the Web of Science (WoS) database and the keywords “climate change” and “campaign”. Publications from 1994 to 2024 were examined to identify key trends, author networks, and institutional contributions. Following PRISMA guidelines, 1274 records were initially retrieved; after applying exclusion criteria, 1207 documents were included in the final dataset. The results reveal a steady growth in publication output, especially over the last decade, with dominant contributions from environmental sciences, meteorology and atmospheric research, and science and technology studies. While “campaign” is frequently mentioned, it often serves as a methodological or communicative element within broader climate-related research. The United States, the United Kingdom, and Germany lead in publication volume and influence, with increased contributions from countries in the Global South. The global collaboration map highlights strong international efforts and interdisciplinary integration. Based on these findings, future research should evaluate campaign effectiveness, leverage digital tools, foster cross-regional knowledge exchange, and strengthen the link between scientific evidence and public policy. This study offers a foundation for more inclusive, impactful, and evidence-driven climate change communication strategies.

Suggested Citation

  • Vasile Gherheș & Claudiu Coman & Anna Bucs & Adrian Otovescu & Loránt Bucs, 2025. "Analyzing Climate Change Awareness Campaigns: A Bibliometric Study of Scientific Research," Sustainability, MDPI, vol. 17(9), pages 1-26, April.
    • Handle: RePEc:gam:jsusta:v:17:y:2025:i:9:p:3979-:d:1644895
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    References listed on IDEAS

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