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Artificial Intelligence Adoption in Non-Chemical Agriculture: An Integrated Mechanism for Sustainable Practices

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  • Arokiaraj A. Amalan

    (Department of Media Sciences, Anna University, Chennai 600025, India)

  • I. Arul Aram

    (Department of Media Sciences, Anna University, Chennai 600025, India)

Abstract

Artificial Intelligence (AI) holds significant potential to enhance sustainable non-chemical agricultural methods (NCAM) by optimising resource management, automating precision farming practices, and strengthening climate resilience. However, its widespread adoption among farmers’ remains limited due to socio-economic, infrastructural, and justice-related challenges. This study investigates AI adoption among NCAM farmers using an Integrated Mechanism for Sustainable Practices (IMSP) conceptual framework which combines the Technology Acceptance Model (TAM) with a justice-centred approach. A mixed-methods design was employed, incorporating Fuzzy-Set Qualitative Comparative Analysis (fsQCA) of AI adoption pathways based on survey data, alongside critical discourse analysis of thematic farmers narrative through a justice-centred lens. The study was conducted in Tamil Nadu between 30 September and 25 October 2024. Using purposive sampling, 57 NCAM farmers were organised into three focus groups: marginal farmers, active NCAM practitioners, and farmers from 18 districts interested in agricultural technologies and AI. This enabled an in-depth exploration of practices, adoption, and perceptions. The findings indicates that while factors such as labour shortages, mobile technology use, and cost efficiencies are necessary for AI adoption, they are insufficient without supportive extension services and inclusive communication strategies. The study refines the TAM framework by embedding economic, cultural, and political justice considerations, thereby offering a more holistic understanding of technology acceptance in sustainable agriculture. By bridging discourse analysis and fsQCA, this research underscores the need for justice-centred AI solutions tailored to diverse farming contexts. The study contributes to advancing sustainable agriculture, digital inclusion, and resilience, thereby supporting the United Nations’ Sustainable Development Goals (SDGs).

Suggested Citation

  • Arokiaraj A. Amalan & I. Arul Aram, 2025. "Artificial Intelligence Adoption in Non-Chemical Agriculture: An Integrated Mechanism for Sustainable Practices," Sustainability, MDPI, vol. 17(19), pages 1-27, October.
    • Handle: RePEc:gam:jsusta:v:17:y:2025:i:19:p:8865-:d:1764740
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