Research on Government–Enterprise Collaborative Recycling Strategies: An Examination of Consumer Value Perception in the Context of Carbon Generalized System of Preferences

In the context of the Carbon Generalized System of Preferences (CGSP), this paper develops a three-tier reverse supply chain model comprising the government, recyclers, and consumers. Differential game analysis is employed to investigate the evolutionary dynamics of consumers’ perceived recycling value and to examine how government recycling efforts and recyclers’ point rewards levels influence this perception. Furthermore, the study explores the dynamic trajectory of consumers’ perceived recycling value across three decision-making models—collaborative-driven, government-driven, and market-driven—and evaluates its impact on supply chain efficiency. The research shows that (1) enhanced recycling efforts by both the government and recyclers significantly improve consumers’ perceived recycling value, thereby promoting the recycling of waste electrical and electronic equipment, with the most pronounced improvement observed under the collaborative-driven strategy; (2) in the government-driven model, the government’s subsidy rate affects recyclers’ decisions regarding point-based incentives but does not influence the government’s own recycling effort; (3) the evolutionary trajectories of consumers’ perceived recycling value and system efficiency differ among the models, with the highest levels achieved under the collaborative-driven model, followed by the government-driven model, and the lowest under the market-driven model. This study fully accounts for the dynamic nature of consumers’ perceived recycling value, offering theoretical and practical guidelines for effective WEEE recycling.