Exploring Circular Economy Practices in School Uniforms: A Study on Parental Perspectives from Australia

The global school uniform industry, primarily driven by linear production models, significantly contributes to textile waste and environmental degradation. In Australia, over 2000 tons of school uniforms are discarded annually, highlighting the urgent need for sustainable alternatives. This study explores the integration of Circular Economy (CE) principles into school uniform systems through a case study of a private school in Victoria. Using a thematic approach, the research involved a parent survey with 106 participants and a focus group with 6 parents. The study identified financial, logistical, and socio-cultural factors influencing uniform consumption and disposal behaviors. Affordability emerged as the primary motivator for adopting second-hand uniforms (86%). However, barriers such as limited sizing, hygiene concerns, quality, and social stigma hinder wider adoption. Parents also expressed dissatisfaction with the current uniform design, material breathability, and durability, particularly in warmer climates. Despite increased awareness of sustainability (61% cited environmental concerns), actionable engagement remains low due to a lack of transparency and infrastructure. The study proposes a replicable circular uniform framework based on stakeholder co-design, reverse logistics, and curriculum-based sustainability education. These findings offer practical implications for policymakers, educators, and manufacturers aiming to reduce textile waste and promote CE adoption within the education sector.