IDEAS home Printed from https://ideas.repec.org/a/gam/jsusta/v17y2025i10p4446-d1655166.html
   My bibliography  Save this article

Creating Sustainable Values by Bundling: The Prospect of Climate Change Solutions for the Automobile Industry

Author

Listed:
  • Frank Lorne

    (School of Management, New York Institute of Technology, Vancouver, BC V5M 4X5, Canada)

  • Mostafa Purmehdi

    (School of Management, New York Institute of Technology, Vancouver, BC V5M 4X5, Canada)

Abstract

This paper suggests a method of private internalization of externalities via the bundling of new fossil fuel automobile purchases. The bundle encourages and pursues a new quality of life entailing planting trees, a healthy body and mind, and efficient use of new energy usages for the joining of a grassroots environmental club. The work was motivated by the classic economics article by Ronald Coase, The Problem of Social Cost (1960). Marketing plays an important role in this internalization endeavor. Indeed, modern behavioral economics and psychology help inform how creative bundles of a new automobile purchase with sustainable lifestyle elements can effectively formulate some promotional propositions. The pragmatism we are demonstrating in this piece is to show the linkage between theories and marketable directions that can be experimented with via trial-and-error, as in many bundling exercises.

Suggested Citation

  • Frank Lorne & Mostafa Purmehdi, 2025. "Creating Sustainable Values by Bundling: The Prospect of Climate Change Solutions for the Automobile Industry," Sustainability, MDPI, vol. 17(10), pages 1-12, May.
    • Handle: RePEc:gam:jsusta:v:17:y:2025:i:10:p:4446-:d:1655166
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2071-1050/17/10/4446/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/2071-1050/17/10/4446/
    Download Restriction: no
    ---><---

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jsusta:v:17:y:2025:i:10:p:4446-:d:1655166. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.