IDEAS home Printed from https://ideas.repec.org/a/gam/jsusta/v16y2024i2p633-d1317062.html
   My bibliography  Save this article

Promoting Green Tourism Synergies with Cultural and Creative Industries: A Case Study of Greece

Author

Listed:
  • Eirini Papadaki

    (Department of Business Administration and Tourism, School of Management Sciences and Economics, Hellenic Mediterranean University, Ioanni Athitaki Str., Estavromenos, 71004 Heraklion, Greece)

Abstract

Green tourism is part of the global effort to create a more sustainable living environment, taking into account the needs of both the industry, the tourists and the local communities. CCIs are considered trustworthy ambassadors of authenticity and life values, and can therefore effectively promote and/or strengthen the ecological value. This paper focuses on the role that cultural and creative industries (CCIs) can play in the implementation of sustainable development, especially in regard to green tourism, focusing on their role as communicators of green messages. The methodological tools used for the collection, analysis and interpretation of data for this research include semiotic analysis in a number of CCIs’ products, coding their ecological messages; content analysis of the CCIs’ digital posts for a one-year period in order to examine the form, types and content of the communication; and a digital ethnography of the users’ comments in order to study the perception and interaction of the receivers of such messages, focusing on past, present and potential tourists. Through the case study of Greece—a well-known tourist destination with rich cultural resources—the author tries to answer to the following research questions: (a) Could green tourism be promoted as a life value through CCIs’ products and messages? (b) Are there any good and innovative practices for such promotion through the synergy of the tourism industry with CCIs that could be used as models for further cases? This paper concludes that CCIs can promote sustainability as a life value through role modeling, educational programs, and subconscious or more straightforward messages, using both their products and formal communication channels. The more successful way for Greek CCIs to promote green tourism is through synergies with official tourism promotion mechanisms. The research shows that in many cases, this linkage has been successful in a number of ways.

Suggested Citation

  • Eirini Papadaki, 2024. "Promoting Green Tourism Synergies with Cultural and Creative Industries: A Case Study of Greece," Sustainability, MDPI, vol. 16(2), pages 1-21, January.
    • Handle: RePEc:gam:jsusta:v:16:y:2024:i:2:p:633-:d:1317062
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2071-1050/16/2/633/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/2071-1050/16/2/633/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Georgică Gheorghe & Petronela Tudorache & Ioan Mihai Roşca, 2023. "The Contribution of Green Marketing in the Development of a Sustainable Destination through Advanced Clustering Methods," Sustainability, MDPI, vol. 15(18), pages 1-24, September.
    2. Francesca Imperiale & Roberta Fasiello & Stefano Adamo, 2021. "Sustainability Determinants of Cultural and Creative Industries in Peripheral Areas," JRFM, MDPI, vol. 14(9), pages 1-23, September.
    3. Jean Hartley, 2005. "Innovation in Governance and Public Services: Past and Present," Public Money & Management, Taylor & Francis Journals, vol. 25(1), pages 27-34, January.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Rinor F. Kurteshi, 2018. "Information Sources Supporting Innovation In The Public Sector: The Case Of Kosovo," Oradea Journal of Business and Economics, University of Oradea, Faculty of Economics, vol. 3(2), pages 22-31, September.
    2. Petteri Repo & Kaisa Matschoss, 2019. "Social Innovation for Sustainability Challenges," Sustainability, MDPI, vol. 12(1), pages 1-12, December.
    3. Elena Madeo, 2021. "The Role of Crowdfunding for New Funding Challenges in Public Universities: An Italian Case Study," Journal of Education for Sustainable Development, , vol. 15(2), pages 186-205, September.
    4. Tóth, Balázs, 2021. "Milyen kapcsolatban állnak a közszféra reformjai a gazdaságpolitikai paradigmákkal? [How reforms of the public sector relate to the paradigms of economic policy]," Közgazdasági Szemle (Economic Review - monthly of the Hungarian Academy of Sciences), Közgazdasági Szemle Alapítvány (Economic Review Foundation), vol. 0(2), pages 205-222.
    5. Colvin, John & Blackmore, Chris & Chimbuya, Sam & Collins, Kevin & Dent, Mark & Goss, John & Ison, Ray & Roggero, Pier Paolo & Seddaiu, Giovanna, 2014. "In search of systemic innovation for sustainable development: A design praxis emerging from a decade of social learning inquiry," Research Policy, Elsevier, vol. 43(4), pages 760-771.
    6. Arundel, Anthony & Casali, Luca & Hollanders, Hugo, 2015. "How European public sector agencies innovate: The use of bottom-up, policy-dependent and knowledge-scanning innovation methods," Research Policy, Elsevier, vol. 44(7), pages 1271-1282.
    7. Benoît Desmarchelier & Faridah Djellal & Faïz Gallouj, 2018. "Public Service Innovation Networks (PSINs): Collaborating for Innovation and Value Creation," Working Papers halshs-01934275, HAL.
    8. Clark, Richard & Griffith, Garry & Madzivhandila, Tshilidzi & Mulholland, Cynthia & Nengovhela, Nkhanedzeni & Timms, Janice, 2012. "Learning by Writing: Applying Continuous Improvement and Innovation Principles to Project Management by Formal Documentation and Publication," Papers 234293, University of Melbourne, Melbourne School of Land and Environment.
    9. Klas Palm & Johan Lilja, 2021. "On the road to Agenda 2030 together in a complex alliance of Swedish public authorities," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 23(6), pages 9564-9580, June.
    10. Faïz Gallouj, 2012. "Service: innovation, performance and public policy," Working Papers hal-01111765, HAL.
    11. Tor Helge Aas & Nina Jentoft & Mikaela Vasstrøm, 2016. "Managing innovation of care services: An exploration of Norwegian municipalities," Cogent Business & Management, Taylor & Francis Journals, vol. 3(1), pages 1215762-121, December.
    12. Rinor KURTESH, 2018. "A Systematic Review Of The Internal And External Barriers To Public Sector Innovation In Kosovo," Business Excellence and Management, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 8(3), pages 12-23, September.
    13. Michela Franchini & Sabrina Molinaro & Michelangelo Caiolfa & Massimiliano Salvatori & Stefania Pieroni, 2021. "Facing the National Recovery and Resilience Plan: Sources of Data, Indicators, and Participatory Strategies in Healthcare and Social Fields," IJERPH, MDPI, vol. 18(19), pages 1-15, October.
    14. Nick Clifton & Khine S. Kyaw & Zheng Liu & Gary Walpole, 2024. "An Empirical Study on Public Sector versus Third Sector Circular Economy-Oriented Innovations," Sustainability, MDPI, vol. 16(4), pages 1-26, February.
    15. Chi-Hua Wu & Yu-Lin Chao & Jia-Ting Xiong & Ding-Bang Luh, 2022. "Gamification of Culture: A Strategy for Cultural Preservation and Local Sustainable Development," Sustainability, MDPI, vol. 15(1), pages 1-19, December.
    16. Nilssen, Maja, 2019. "To the smart city and beyond? Developing a typology of smart urban innovation," Technological Forecasting and Social Change, Elsevier, vol. 142(C), pages 98-104.
    17. Barrutia, Jose M. & Echebarria, Carmen & Aguado-Moralejo, Itziar & Apaolaza-Ibáñez, Vanessa & Hartmann, Patrick, 2022. "Leading smart city projects: Government dynamic capabilities and public value creation," Technological Forecasting and Social Change, Elsevier, vol. 179(C).
    18. Giulio Maggiore & Alfonso Morvillo, 2015. "L?innovazione nei servizi pubblici: un caso nel settore sanitario," ECONOMIA E DIRITTO DEL TERZIARIO, FrancoAngeli Editore, vol. 2015(1), pages 127-153.
    19. Marta Orviska & Juraj Nemec, 2015. "Public Sector Innovation Support by European States: Its Characteristics and Impact on Firms," European Financial and Accounting Journal, Prague University of Economics and Business, vol. 2015(1), pages 19-31.
    20. Djellal, Faridah & Gallouj, Faïz & Miles, Ian, 2013. "Two decades of research on innovation in services: Which place for public services?," Structural Change and Economic Dynamics, Elsevier, vol. 27(C), pages 98-117.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jsusta:v:16:y:2024:i:2:p:633-:d:1317062. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.