IDEAS home Printed from https://ideas.repec.org/a/gam/jsusta/v16y2024i22p9942-d1521110.html
   My bibliography  Save this article

Key Factors Influencing Design Learners’ Behavioral Intention in Human-AI Collaboration Within the Educational Metaverse

Author

Listed:
  • Ronghui Wu

    (Department of Smart Experience Design, Kookmin University, Seoul 02707, Republic of Korea)

  • Lin Gao

    (Department of Animation, Zhongyuan University of Technology, Zhengzhou 450007, China)

  • Jiaxin Li

    (Department of Animation, Zhongyuan University of Technology, Zhengzhou 450007, China)

  • Qianghong Huang

    (Department of Smart Experience Design, Kookmin University, Seoul 02707, Republic of Korea)

  • Younghwan Pan

    (Department of Smart Experience Design, Kookmin University, Seoul 02707, Republic of Korea)

Abstract

This study investigates the key factors which influence design learners’ behavioral intention to collaborate with AI in the educational metaverse (EMH-AIc). Engaging design learners in EMH-AIc enhances learning efficiency, personalizes learning experiences, and supports equitable and sustainable design education. However, limited research has focused on these influencing factors, leading to a lack of theoretical grounding for user behavior in this context. Drawing on social cognitive theory (SCT), this study constructs a three-dimensional theoretical model comprising the external environment, individual cognition, and behavior, validated within an EMH-AIc setting. By using Spatial.io’s Apache Art Studio as the experimental platform and analyzing data from 533 design learners with SPSS 27.0, SmartPLS 4.0, and partial least squares structural equation modeling (PLS-SEM), this study identifies those rewards, teacher support, and facilitating conditions in the external environment, with self-efficacy, outcome expectation, and trust in cognition also significantly influencing behavioral intention. Additionally, individual cognition mediates the relationship between the external environment and behavioral intention. This study not only extends SCT application within the educational metaverse but also provides actionable insights for optimizing design learning experiences, contributing to the sustainable development of design education.

Suggested Citation

  • Ronghui Wu & Lin Gao & Jiaxin Li & Qianghong Huang & Younghwan Pan, 2024. "Key Factors Influencing Design Learners’ Behavioral Intention in Human-AI Collaboration Within the Educational Metaverse," Sustainability, MDPI, vol. 16(22), pages 1-30, November.
    • Handle: RePEc:gam:jsusta:v:16:y:2024:i:22:p:9942-:d:1521110
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2071-1050/16/22/9942/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/2071-1050/16/22/9942/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Gaofeng Wang & Changhoon Shin, 2022. "Influencing Factors of Usage Intention of Metaverse Education Application Platform: Empirical Evidence Based on PPM and TAM Models," Sustainability, MDPI, vol. 14(24), pages 1-21, December.
    2. Mohammed Abdullatif Almulla & Waleed Mugahed Al-Rahmi, 2023. "Integrated Social Cognitive Theory with Learning Input Factors: The Effects of Problem-Solving Skills and Critical Thinking Skills on Learning Performance Sustainability," Sustainability, MDPI, vol. 15(5), pages 1-26, February.
    3. Bandura, Albert, 1991. "Social cognitive theory of self-regulation," Organizational Behavior and Human Decision Processes, Elsevier, vol. 50(2), pages 248-287, December.
    4. Clay M. Voorhees & Michael K. Brady & Roger Calantone & Edward Ramirez, 2016. "Discriminant validity testing in marketing: an analysis, causes for concern, and proposed remedies," Journal of the Academy of Marketing Science, Springer, vol. 44(1), pages 119-134, January.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Xinmei Kong & Haiguang Fang & Wenli Chen & Jianjun Xiao & Muhua Zhang, 2025. "Examining human–AI collaboration in hybrid intelligence learning environments: insight from the Synergy Degree Model," Humanities and Social Sciences Communications, Palgrave Macmillan, vol. 12(1), pages 1-14, December.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Tran Thi Ngoc Lien, 2024. "Stakeholder Perception of Extracurricular Activities at the Tertiary Level in Vietnam," Studies in Educational Management, EUROKD, vol. 15, pages 35-59.
    2. Carlos Bazan, 2022. "Effect of the University’s Environment and Support System on Subjective Social Norms as Precursor of the Entrepreneurial Intention of Students," SAGE Open, , vol. 12(4), pages 21582440221, October.
    3. Irene Chu & Mai Chi Vu, 2022. "The Nature of the Self, Self-regulation and Moral Action: Implications from the Confucian Relational Self and Buddhist Non-self," Journal of Business Ethics, Springer, vol. 180(1), pages 245-262, September.
    4. Chen, Yanyan & Mandler, Timo & Meyer-Waarden, Lars, 2021. "Three decades of research on loyalty programs: A literature review and future research agenda," Journal of Business Research, Elsevier, vol. 124(C), pages 179-197.
    5. Wang, Le & Luo, Xin (Robert) & Li, Han, 2022. "Envy or conformity? An empirical investigation of peer influence on the purchase of non-functional items in mobile free-to-play games," Journal of Business Research, Elsevier, vol. 147(C), pages 308-324.
    6. Mahadzirah Mohamad & Asyraf Afthanorhan* & Zainudin Awang & Morliyati Mohammad, 2019. "Comparison Between CB-SEM and PLS-SEM: Testing and Confirming the Maqasid Syariah Quality of Life Measurement Model," The Journal of Social Sciences Research, Academic Research Publishing Group, vol. 5(3), pages 608-614, 03-2019.
    7. Chen, Xi & Zhang, Stephen X., 2024. "Too much of two good things: The curvilinear effects of self-efficacy and market validation in new ventures," Journal of Business Research, Elsevier, vol. 183(C).
    8. Robertico Croes & Jeong-Yeol Park & Jorge Bonilla, 2024. "Tourism and Resident Well-Being: Balancing Economic Gains, Social Dynamics, and Environmental Challenges Across Urban and Rural Divides," Tourism and Hospitality, MDPI, vol. 5(4), pages 1-19, November.
    9. Pomerlyan, Evgeniya & Belitski, Maksim, 2023. "Integration - Growth relationship: A literature review and future research agenda using a TCCM approach," European Management Journal, Elsevier, vol. 41(6), pages 1106-1118.
    10. Xu, Xiaojing & Chen, Chien-fei & Zhu, Xiaojuan & Hu, Qinran, 2018. "Promoting acceptance of direct load control programs in the United States: Financial incentive versus control option," Energy, Elsevier, vol. 147(C), pages 1278-1287.
    11. Jaeyeob Jeong & Myeonggil Choi, 2017. "The Expected Job Satisfaction Affecting Entrepreneurial Intention as Career Choice in the Cultural and Artistic Industry," Sustainability, MDPI, vol. 9(10), pages 1-16, September.
    12. Derya Demirdelen Alrawadieh, 2021. "Does Employability Anxiety Trigger Psychological Distress and Academic Major Dissatisfaction? A Study on Tour Guiding Students," Journal of Tourismology, Istanbul University, Faculty of Economics, vol. 7(1), pages 55-71, June.
    13. Jay A. Richards & Martin P. Johnson, 2014. "A Case for Theoretical Integration," SAGE Open, , vol. 4(2), pages 21582440145, May.
    14. Pedro Marques-Quinteiro & Luís Curral & Ana Passos, 2012. "Adapting The Revised Self-Leadership Questionnaire to The Portuguese Context," Social Indicators Research: An International and Interdisciplinary Journal for Quality-of-Life Measurement, Springer, vol. 108(3), pages 553-564, September.
    15. Yi Sun & Shihui Li & Lingling Yu, 2022. "The dark sides of AI personal assistant: effects of service failure on user continuance intention," Electronic Markets, Springer;IIM University of St. Gallen, vol. 32(1), pages 17-39, March.
    16. Chatterjee, Sheshadri & Chaudhuri, Ranjan & Vrontis, Demetris, 2022. "Managing knowledge in Indian Organizations: An empirical investigation to examine the moderating role of jugaad," Journal of Business Research, Elsevier, vol. 141(C), pages 26-39.
    17. Mohammed-Aminu Sanda, 2011. "Managerial Self-efficacy and Discretionary Behavior Improving Work Environment for Small Firm Performance," Information Management and Business Review, AMH International, vol. 2(6), pages 259-266.
    18. Sabrina Harris & Michael Brooks & Robin Liles & Glacia Ethridge & Quinton Boston & Kacie Blalock, 2019. "Understanding Differences between CORE and CACREP Counselors-in-Training Perceptions of Self-Efficacy," International Journal of Social Science Studies, Redfame publishing, vol. 7(1), pages 40-52, January.
    19. Cassandra France & Debra Grace & Joseph Lo Iacono & Joan Carlini, 0. "Exploring the interplay between customer perceived brand value and customer brand co-creation behaviour dimensions," Journal of Brand Management, Palgrave Macmillan, vol. 0, pages 1-15.
    20. Zhiya Hua & Dandan Ma, 2022. "Depression and Perceived Social Support among Unemployed Youths in China: Investigating the Roles of Emotion-Regulation Difficulties and Self-Efficacy," IJERPH, MDPI, vol. 19(8), pages 1-15, April.

    More about this item

    Keywords

    ;
    ;
    ;
    ;
    ;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jsusta:v:16:y:2024:i:22:p:9942-:d:1521110. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.