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Digital Platforms as a Fertile Ground for the Economic Sustainability of Startups: Assaying Scenarios, Actions, Plans, and Players

Author

Listed:
  • Morteza Hadizadeh

    (College of Management, University of Tehran, Tehran 1738953355, Iran)

  • Javad Ghaffari Feyzabadi

    (Faculty of Entrepreneurship, University of Tehran, Tehran 1738953355, Iran)

  • Zahra Fardi

    (Faculty of Entrepreneurship, University of Tehran, Tehran 1738953355, Iran)

  • Seyed Morteza Mortazavi

    (Faculty of Social Sciences, Imam Khomeini International University, Qazvin 3414896818, Iran)

  • Vitor Braga

    (CIICESI, ESTG, Polytechnic of Porto, 4610 Felgueiras, Portugal)

  • Aidin Salamzadeh

    (CIICESI, ESTG, Polytechnic of Porto, 4610 Felgueiras, Portugal)

Abstract

This study examines the transformative role of digital platforms in fostering sustainable entrepreneurship within emerging economies. We argue that platforms transcend mere communication channels, acting as catalysts for innovation and collaboration among startups, thereby driving economic, social, and environmental progress. Our framework emphasizes platform-enabled startups, navigating the unique challenges and opportunities presented by these dynamic markets. We adopt a dual lens, using a mixed-methods approach to analyze digital development trends through the prism of platforms in emerging economies. This reframes the discourse on technology-driven development, acknowledging the unidirectional flow of platform adoption from developed nations. The research emphasizes the need for prioritizing sustainability standards in these regions. Furthermore, we delve into the interplay between platforms and sustainable entrepreneurship with the following three objectives: (1) deciphering the drivers of platform–startup interaction for sustainability goals, (2) formulating policies to maximize platform benefits while mitigating risks, and (3) developing actionable strategies for stakeholders to cultivate a thriving ecosystem of sustainable platform-based ventures. The findings of this study reveal six key uncertainties that will shape the future trajectories of sustainable entrepreneurship within digital ecosystems, particularly in developing nations. These uncertainties encompass the following: environmental and social standards, ongoing education and development, mobile application development and utilization, global market access, and competitiveness and value creation. Several alternative future scenarios have been constructed based on these uncertainties, including advancements in digital technologies, dynamic market conditions and evolving consumer behaviors, a heightened emphasis on sustainability and corporate social responsibility, and a paradigm shift towards collaborative business models. A comprehensive framework of supportive policies and interventions has been proposed to facilitate the realization of these scenarios. Moreover, the analysis underscores the pivotal roles of digital platform providers and startups as key stakeholders in this evolving landscape.

Suggested Citation

  • Morteza Hadizadeh & Javad Ghaffari Feyzabadi & Zahra Fardi & Seyed Morteza Mortazavi & Vitor Braga & Aidin Salamzadeh, 2024. "Digital Platforms as a Fertile Ground for the Economic Sustainability of Startups: Assaying Scenarios, Actions, Plans, and Players," Sustainability, MDPI, vol. 16(16), pages 1-27, August.
    • Handle: RePEc:gam:jsusta:v:16:y:2024:i:16:p:7139-:d:1459932
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    1. Yasser Moustafa Shehawy & Syed Md Faisal Ali Khan & Qasem Mohammed Alshammakhi, 2026. "The Knowledgeable Nexus Between Metaverse Startups and SDGs: The Role of Innovations in Community Building and Socio-Cultural Exchange," Journal of the Knowledge Economy, Springer;Portland International Center for Management of Engineering and Technology (PICMET), vol. 17(1), pages 2433-2468, February.
    2. Yang, Chao & Luo, Haoxiang & Yang, Siyi & Li, Longquan & Liu, Qi, 2025. "Digital platforms and smart city synergies: Unlocking cross-sector innovation and governance in urban transformation," Technovation, Elsevier, vol. 147(C).
    3. Albérico Travassos Rosário & Paula Rosa Lopes & Filipe Sales Rosário, 2025. "How Digital Development Leverages Sustainable Development," Sustainability, MDPI, vol. 17(13), pages 1-34, July.
    4. Marcela Alessandra de Moraes & Gustavo Hermínio Salati Marcondes de Moraes & Nágela Bianca do Prado & Bruno Brandão Fischer, 2025. "Triggering Sustainable Transitions in Entrepreneurial Ecosystems: Key Enabling Conditions and Outcomes," Sustainable Development, John Wiley & Sons, Ltd., vol. 33(S1), pages 275-295, November.

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