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Uses and Functions of the Territorial Brand over Time: Interdisciplinary Cultural-Historical Mapping

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  • Giovana Goretti Feijó de Almeida

    (CiTUR, Polytechnic University of Leiria, 2411-901 Leiria, Portugal)

  • Paulo Almeida

    (CiTUR, Polytechnic University of Leiria, 2411-901 Leiria, Portugal)

  • Lucília Cardoso

    (CiTUR, Polytechnic University of Leiria, 2411-901 Leiria, Portugal)

  • Luís Lima Santos

    (CiTUR, Polytechnic University of Leiria, 2411-901 Leiria, Portugal)

Abstract

Several approaches to the concept of the territorial brand have been given over time, which has generated different contextualizations to and applications of the concept. In order to homogenize and clarify the concept, the present paper aims to present the state-of-the-art of this theme through an interdisciplinary mapping of the uses and functions of the territorial brand. To this end, the study adopts a qualitative analysis approach, integrating content analysis with the historical method encompassing an interdisciplinary cultural-historical mapping. The results point to a clear and fertile body of theory, which, in turn, suggests a fertile path for future studies. The findings reveal more than 15 centuries across four dimensions of analysis: characteristics, uses, functions and discourses of the territorial brand. Different trends and future research agendas for this area are also discussed. The practical value focuses on the application of the four dimensions of analysis as a tool for territorial management and planning for territorial managers and decision-makers.

Suggested Citation

  • Giovana Goretti Feijó de Almeida & Paulo Almeida & Lucília Cardoso & Luís Lima Santos, 2023. "Uses and Functions of the Territorial Brand over Time: Interdisciplinary Cultural-Historical Mapping," Sustainability, MDPI, vol. 15(8), pages 1-16, April.
    • Handle: RePEc:gam:jsusta:v:15:y:2023:i:8:p:6448-:d:1120310
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    References listed on IDEAS

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