IDEAS home Printed from https://ideas.repec.org/a/gam/jsusta/v15y2023i3p2107-d1044186.html
   My bibliography  Save this article

Empowering High-Quality Development of the Chinese Sports Education Market in Light of the “Double Reduction” Policy: A Hybrid SWOT-AHP Analysis

Author

Listed:
  • Zelin Liu

    (School of Education and Psychology, Tianjin University of Sport, Tianjin 301617, China
    These authors contributed equally to this work.)

  • Xiyan Duan

    (College of Physical Education, Hunan Normal University, Changsha 410081, China
    These authors contributed equally to this work.)

  • Hongling Cheng

    (Department of Police Physical Education, Tianjin Public Security Profession College, Tianjin 300382, China)

  • Zhaoran Liu

    (College of Physical Education, Hunan Normal University, Changsha 410081, China)

  • Ping Li

    (College of Physical Education, Hunan Normal University, Changsha 410081, China)

  • Yang Zhang

    (Independent Researcher, Orlando, FL 34786, USA)

Abstract

Background: The “Double Reduction” policy changed the education market landscape overnight in China. This study aimed to develop a strategic development model for the sports education market within the context of the “Double Reduction” policy. Methods: This study employed a hybrid model of SWOT (strengths, weaknesses, opportunities, and threats) and AHP (analytic hierarchy process). First, SWOT factors were identified by a literature review and survey. In 2022, 30 managers and 251 parents from Changsha and Tianjin were surveyed regarding the sports education market. Second, five decision-makers from the Changsha sports education market performed a pairwise comparison of the AHP analysis, which was used to determine weights, consistency ratios, and intensities of SWOT factors. Third, the strategic vector method was used to develop the strategic development model. Results: Sixteen SWOT factors were determined. The strategic quadrilateral’s center of gravity is positioned in quadrant II (−0.0595, 0.0246). The strategic azimuth is 157.5°, and the strategic coefficient is 0.49. The strategic vector is located at the striving zone of the adjustment type. Conclusions: A conservative business strategy should be implemented in the current sports education market. Four novel strategies were proposed to support the high-quality development of the Chinese sports education market.

Suggested Citation

  • Zelin Liu & Xiyan Duan & Hongling Cheng & Zhaoran Liu & Ping Li & Yang Zhang, 2023. "Empowering High-Quality Development of the Chinese Sports Education Market in Light of the “Double Reduction” Policy: A Hybrid SWOT-AHP Analysis," Sustainability, MDPI, vol. 15(3), pages 1-18, January.
    • Handle: RePEc:gam:jsusta:v:15:y:2023:i:3:p:2107-:d:1044186
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2071-1050/15/3/2107/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/2071-1050/15/3/2107/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Lijia Guo & Jiashun Huang & You Zhang, 2019. "Education Development in China: Education Return, Quality, and Equity," Sustainability, MDPI, vol. 11(13), pages 1-20, July.
    2. Kurttila, Mikko & Pesonen, Mauno & Kangas, Jyrki & Kajanus, Miika, 2000. "Utilizing the analytic hierarchy process (AHP) in SWOT analysis -- a hybrid method and its application to a forest-certification case," Forest Policy and Economics, Elsevier, vol. 1(1), pages 41-52, May.
    3. Yuping Duan & Ping Li & Di Meng & Te Bu & Xuewei Liu & Stevo Popovic & Radenko M. Matic, 2022. "The Effects of Demographic Trends on the High-Quality Development of the Chinese Sports Industry," Sustainability, MDPI, vol. 14(2), pages 1-11, January.
    4. Lee, Seungbum & Walsh, Patrick, 2011. "SWOT and AHP hybrid model for sport marketing outsourcing using a case of intercollegiate sport," Sport Management Review, Elsevier, vol. 14(4), pages 361-369.
    5. Shrestha, Ram K. & Alavalapati, Janaki R. R. & Kalmbacher, Robert S., 2004. "Exploring the potential for silvopasture adoption in south-central Florida: an application of SWOT-AHP method," Agricultural Systems, Elsevier, vol. 81(3), pages 185-199, September.
    6. Seungbum Lee & Patrick Walsh, 2011. "SWOT and AHP hybrid model for sport marketing outsourcing using a case of intercollegiate sport," Sport Management Review, Taylor & Francis Journals, vol. 14(4), pages 361-369, October.
    7. Masozera, Michel K. & Alavalapati, Janaki R.R. & Jacobson, Susan K. & Shrestha, Ram K., 2006. "Assessing the suitability of community-based management for the Nyungwe Forest Reserve, Rwanda," Forest Policy and Economics, Elsevier, vol. 8(2), pages 206-216, March.
    8. Chi, Wei & Qian, Xiaoye, 2016. "Human capital investment in children: An empirical study of household child education expenditure in China, 2007 and 2011," China Economic Review, Elsevier, vol. 37(C), pages 52-65.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Xiaolong Wei & Jianwei Zhang & Oleksii Lyulyov & Tetyana Pimonenko, 2023. "The Role of Digital Economy in Enhancing the Sports Industry to Attain Sustainable Development," Sustainability, MDPI, vol. 15(15), pages 1-21, August.
    2. Zhang Yangzi & Kenny S. L. Cheah & Mohd Shahril Nizam Bin Shaharom, 2023. "Enhancing Self-Leadership in Online Fitness Education and Training: Exploring Strategies and Addressing Challenges Among Social Media Influencers in Henan Province, China," SAGE Open, , vol. 13(4), pages 21582440231, December.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Madjid Tavana & Mariya Sodenkamp & Leena Suhl, 2010. "A soft multi-criteria decision analysis model with application to the European Union enlargement," Annals of Operations Research, Springer, vol. 181(1), pages 393-421, December.
    2. Ho, William, 2008. "Integrated analytic hierarchy process and its applications - A literature review," European Journal of Operational Research, Elsevier, vol. 186(1), pages 211-228, April.
    3. Tahseen, Samiha & Karney, Bryan, 2017. "Opportunities for increased hydropower diversion at Niagara: An sSWOT analysis," Renewable Energy, Elsevier, vol. 101(C), pages 757-770.
    4. Sangmin Lee & Donghan Kim & Sunwoo Park & Wonseok Lee, 2021. "A Study on the Strategic Decision Making Used in the Revitalization of Fishing Village Tourism: Using A’WOT Analysis," Sustainability, MDPI, vol. 13(13), pages 1-12, July.
    5. Dwivedi, Puneet & Alavalapati, Janaki R.R., 2009. "Stakeholders' perceptions on forest biomass-based bioenergy development in the southern US," Energy Policy, Elsevier, vol. 37(5), pages 1999-2007, May.
    6. Haque, H.M. Enamul & Dhakal, Shobhakar & Mostafa, S.M.G., 2020. "An assessment of opportunities and challenges for cross-border electricity trade for Bangladesh using SWOT-AHP approach," Energy Policy, Elsevier, vol. 137(C).
    7. Kajanus, Miika & Leskinen, Pekka & Kurttila, Mikko & Kangas, Jyrki, 2012. "Making use of MCDS methods in SWOT analysis—Lessons learnt in strategic natural resources management," Forest Policy and Economics, Elsevier, vol. 20(C), pages 1-9.
    8. Collins Okello & Stefania Pindozzi & Salvatore Faugno & Lorenzo Boccia, 2014. "Appraising Bioenergy Alternatives in Uganda Using Strengths, Weaknesses, Opportunities and Threats (SWOT)-Analytical Hierarchy Process (AHP) and a Desirability Functions Approach," Energies, MDPI, vol. 7(3), pages 1-22, February.
    9. Uddin, Mohammad Nizam & Hossain, Mohammad Mosharraf & Chen, Yong & Siriwong, Wapakorn & Boonyanuphap, Jaruntorn, 2019. "Stakeholders' perception on indigenous community-based management of village common forests in Chittagong hill tracts, Bangladesh," Forest Policy and Economics, Elsevier, vol. 100(C), pages 102-112.
    10. Khatir, Mohammad Valipour & Akbarzadeh, Zeinolabedin, 2019. "Elucidation of structural relationships of SWOT: A mixed method approach based on FMADM for formulating science and technology strategies," Technology in Society, Elsevier, vol. 56(C), pages 44-56.
    11. Darshini, Dina & Dwivedi, Puneet & Glenk, Klaus, 2013. "Capturing stakeholders´ views on oil palm-based biofuel and biomass utilisation in Malaysia," Energy Policy, Elsevier, vol. 62(C), pages 1128-1137.
    12. Ghada Elshafei & Dušan Katunský & Martina Zeleňáková & Abdelazim Negm, 2022. "Opportunities for Using Analytical Hierarchy Process in Green Building Optimization," Energies, MDPI, vol. 15(12), pages 1-24, June.
    13. Liu, Guiwen & Zheng, Saina & Xu, Pengpeng & Zhuang, Taozhi, 2018. "An ANP-SWOT approach for ESCOs industry strategies in Chinese building sectors," Renewable and Sustainable Energy Reviews, Elsevier, vol. 93(C), pages 90-99.
    14. Kukrety, Sidhanand & Dwivedi, Puneet & Jose, Shibu & Alavalapati, Janaki R.R., 2013. "Stakeholders' perceptions on developing sustainable Red Sanders (Pterocarpus santalinus L.) wood trade in Andhra Pradesh, India," Forest Policy and Economics, Elsevier, vol. 26(C), pages 43-53.
    15. Etongo, Daniel & Kanninen, Markku & Epule, Terence Epule & Fobissie, Kalame, 2018. "Assessing the effectiveness of joint forest management in Southern Burkina Faso: A SWOT-AHP analysis," Forest Policy and Economics, Elsevier, vol. 90(C), pages 31-38.
    16. Lee, Seungbum & Walsh, Patrick, 2011. "SWOT and AHP hybrid model for sport marketing outsourcing using a case of intercollegiate sport," Sport Management Review, Elsevier, vol. 14(4), pages 361-369.
    17. Nermin Kişi, 2019. "A Strategic Approach to Sustainable Tourism Development Using the A’WOT Hybrid Method: A Case Study of Zonguldak, Turkey," Sustainability, MDPI, vol. 11(4), pages 1-19, February.
    18. Jitendar Kumar Khatri & Bhimaraya Metri, 2016. "SWOT-AHP Approach for Sustainable Manufacturing Strategy Selection: A Case of Indian SME," Global Business Review, International Management Institute, vol. 17(5), pages 1211-1226, October.
    19. Esfandi, Sara & Fatahi, Ahmad, 2016. "Review and Prioritization of Various Advertisement Methods by Meat Products Matrix Analytic Hierarchy Method (AHP): A Case Study of Sausages Products," International Journal of Agricultural Management and Development (IJAMAD), Iranian Association of Agricultural Economics, vol. 6(1), March.
    20. Grošelj, Petra & Hodges, Donald G. & Zadnik Stirn, Lidija, 2016. "Participatory and multi-criteria analysis for forest (ecosystem) management: A case study of Pohorje, Slovenia," Forest Policy and Economics, Elsevier, vol. 71(C), pages 80-86.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jsusta:v:15:y:2023:i:3:p:2107-:d:1044186. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.