IDEAS home Printed from https://ideas.repec.org/a/gam/jsusta/v13y2021i13p7472-d588478.html
   My bibliography  Save this article

A Study on the Strategic Decision Making Used in the Revitalization of Fishing Village Tourism: Using A’WOT Analysis

Author

Listed:
  • Sangmin Lee

    (Department of Convention and Hotel Management, Hannam University, Hannam-ro 70, Daedeok-gu, Daejeon 34430, Korea)

  • Donghan Kim

    (Department of Convention and Hotel Management, Hannam University, Hannam-ro 70, Daedeok-gu, Daejeon 34430, Korea)

  • Sunwoo Park

    (Department of Leisure and Tourism, Kyonggi University, 24, Kyonggidae-ro 9-gil, Seodaemun-gu, Seoul 03753, Korea)

  • Wonseok Lee

    (Department of Tourism and Recreation, Kyonggi University, 24, Kyonggidae-ro 9-gil, Seodaemun-gu, Seoul 03753, Korea)

Abstract

As society has developed, fishing villages that have relied solely on traditional fishing have found themselves on the verge of extinction. Therefore, efforts are being made to transform fishing villages into areas with various functions including recreation, tourism, and education. In this regard, the main purpose of this study is to analyze the relative importance and priorities of the multi-criteria decision-making (MCDM) process used in the revitalization of fishing village tourism. To this end, the A’WOT (AHP/SWOT) hybrid approach, developed in combination with the SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis and the AHP (Analytic Hierarchy Process) method, was used to determine the significant factors. The results of the study demonstrated that the ‘opportunities’ and ‘strengths’ areas are relatively important when it comes to the priority of sustainable development. We also identified the high importance in terms of global weight of both ‘Increased demand for leisure, rest and ecotourism’ and ‘Possession of natural resources of diverse and distinctive fishing villages by sea and region’ as sustainable ways to revitalize fishing communities. This study demonstrates that with appropriate data and an applicable systematic process, the A’WOT approach can adequately show where intervention is most needed. The study shows that the application of tourism in the current context has the potential to approach the issue of fishing village tourism. Furthermore, this study is meaningful in that it quantifies the importance of fishing village tourism attributes by using a systematic approach, and it concludes with suggesting where the emphasis should be placed on policy and strategy.

Suggested Citation

  • Sangmin Lee & Donghan Kim & Sunwoo Park & Wonseok Lee, 2021. "A Study on the Strategic Decision Making Used in the Revitalization of Fishing Village Tourism: Using A’WOT Analysis," Sustainability, MDPI, vol. 13(13), pages 1-12, July.
  • Handle: RePEc:gam:jsusta:v:13:y:2021:i:13:p:7472-:d:588478
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2071-1050/13/13/7472/pdf
    Download Restriction: no

    File URL: https://www.mdpi.com/2071-1050/13/13/7472/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Saaty, T. L. & Vargas, L. G., 1979. "Estimating technological coefficients by the analytic hierarchy process," Socio-Economic Planning Sciences, Elsevier, vol. 13(6), pages 333-336.
    2. Kaltenborn, Bjørn P. & Linnell, John D.C. & Baggethun, Erik Gómez & Lindhjem, Henrik & Thomassen, Jørn & Chan, Kai M., 2017. "Ecosystem Services and Cultural Values as Building Blocks for ‘The Good life’. A Case Study in the Community of Røst, Lofoten Islands, Norway," Ecological Economics, Elsevier, vol. 140(C), pages 166-176.
    3. Lee, Seungbum & Walsh, Patrick, 2011. "SWOT and AHP hybrid model for sport marketing outsourcing using a case of intercollegiate sport," Sport Management Review, Elsevier, vol. 14(4), pages 361-369.
    4. Lee, Sang-Go & Rahimi Midani, Amaj, 2015. "Fishery self-governance in fishing communities of South Korea," Marine Policy, Elsevier, vol. 53(C), pages 27-32.
    5. Lee, Tsung Hung & Jan, Fen-Hauh & Yang, Chung-Cheng, 2013. "Conceptualizing and measuring environmentally responsible behaviors from the perspective of community-based tourists," Tourism Management, Elsevier, vol. 36(C), pages 454-468.
    6. Kurttila, Mikko & Pesonen, Mauno & Kangas, Jyrki & Kajanus, Miika, 2000. "Utilizing the analytic hierarchy process (AHP) in SWOT analysis -- a hybrid method and its application to a forest-certification case," Forest Policy and Economics, Elsevier, vol. 1(1), pages 41-52, May.
    7. Seungbum Lee & Patrick Walsh, 2011. "SWOT and AHP hybrid model for sport marketing outsourcing using a case of intercollegiate sport," Sport Management Review, Taylor & Francis Journals, vol. 14(4), pages 361-369, October.
    8. Gao, Jing & Wu, Bihu, 2017. "Revitalizing traditional villages through rural tourism: A case study of Yuanjia Village, Shaanxi Province, China," Tourism Management, Elsevier, vol. 63(C), pages 223-233.
    9. Sunwoo Park & Namho Chung & Won Seok Lee, 2020. "Preserving the Culture of Jeju Haenyeo (Women Divers) as a Sustainable Tourism Resource," Sustainability, MDPI, vol. 12(24), pages 1-11, December.
    10. Cheong, So-Min, 2003. "Privatizing tendencies: fishing communities and tourism in Korea," Marine Policy, Elsevier, vol. 27(1), pages 23-29, January.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Stefano Bruzzese & Simone Blanc & Silvia Novelli & Filippo Brun, 2023. "A Multicriteria Analysis to Support Natural Resource Governance: The Case of Chestnut Forests," Resources, MDPI, vol. 12(3), pages 1-13, March.
    2. Krzysztof Widawski & Alicja Krzemińska & Anna Zaręba & Anna Dzikowska, 2023. "A Sustainable Approach to Tourism Development in Rural Areas: The Example of Poland," Agriculture, MDPI, vol. 13(10), pages 1-24, October.
    3. Biconne, Valentina & Colombelli, Alessandra & Marullo, Cristina, 2024. "Exploring the Role of Openness to Collaborations with External Stakeholders in Sustainability Adoption: A Study Of Tourism Micro-Firms," Department of Economics and Statistics Cognetti de Martiis LEI & BRICK - Laboratory of Economics of Innovation "Franco Momigliano", Bureau of Research in Innovation, Complexity and Knowledge, Collegio 202402, University of Turin.
    4. Biconne, Valentina & Colombelli, Alessandra & Marullo, Cristina, 2024. "Exploring the Role of Openness to Collaborations with External Stakeholders in Sustainability Adoption: A Study Of Tourism Micro-Firms," Department of Economics and Statistics Cognetti de Martiis. Working Papers 202416, University of Turin.
    5. Clara Cordon & Beatriz Carmena & Martín C. Giménez & José L. García & Carlos Calderon-Guerrero, 2023. "Evolution of Ecotourism in Coastal Indigenous Communities: Comparison of the Case Studies of La Ventanilla and La Escobilla in Oaxaca, Mexico," Sustainability, MDPI, vol. 15(3), pages 1-21, January.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Zelin Liu & Xiyan Duan & Hongling Cheng & Zhaoran Liu & Ping Li & Yang Zhang, 2023. "Empowering High-Quality Development of the Chinese Sports Education Market in Light of the “Double Reduction” Policy: A Hybrid SWOT-AHP Analysis," Sustainability, MDPI, vol. 15(3), pages 1-18, January.
    2. Khatir, Mohammad Valipour & Akbarzadeh, Zeinolabedin, 2019. "Elucidation of structural relationships of SWOT: A mixed method approach based on FMADM for formulating science and technology strategies," Technology in Society, Elsevier, vol. 56(C), pages 44-56.
    3. Jitendar Kumar Khatri & Bhimaraya Metri, 2016. "SWOT-AHP Approach for Sustainable Manufacturing Strategy Selection: A Case of Indian SME," Global Business Review, International Management Institute, vol. 17(5), pages 1211-1226, October.
    4. Esfandi, Sara & Fatahi, Ahmad, 2016. "Review and Prioritization of Various Advertisement Methods by Meat Products Matrix Analytic Hierarchy Method (AHP): A Case Study of Sausages Products," International Journal of Agricultural Management and Development (IJAMAD), Iranian Association of Agricultural Economics, vol. 6(1), March.
    5. Zikang Hao & Mengmeng Zhang & Kerui Liu & Xiaodan Zhang & Haoran Jia & Ping Chen, 2022. "Where Is the Way Forward for New Media Empowering Public Health? Development Strategy Options Based on SWOT-AHP Model," IJERPH, MDPI, vol. 19(19), pages 1-19, October.
    6. Hanming Li & Xingquan Chen & Yiwei Fang, 2021. "The Development Strategy of Home-Based Exercise in China Based on the SWOT-AHP Model," IJERPH, MDPI, vol. 18(3), pages 1-12, January.
    7. Tsai, Pei-Hsuan & Tang, Jia-Wei & Chen, Chih-Jou, 2022. "Partnerships that go places: How to successfully market products from vendor partners at retail stores from the vendors’ perspective," Journal of Retailing and Consumer Services, Elsevier, vol. 64(C).
    8. Mohammad Kazem Ghorbani & Hossein Hamidifar & Charalampos Skoulikaris & Michael Nones, 2022. "Concept-Based Integration of Project Management and Strategic Management of Rubber Dam Projects Using the SWOT–AHP Method," Sustainability, MDPI, vol. 14(5), pages 1-20, February.
    9. Saud Alshehri & Yacine Rezgui & Haijiang Li, 2015. "Disaster community resilience assessment method: a consensus-based Delphi and AHP approach," Natural Hazards: Journal of the International Society for the Prevention and Mitigation of Natural Hazards, Springer;International Society for the Prevention and Mitigation of Natural Hazards, vol. 78(1), pages 395-416, August.
    10. Chandra Sekhar & Manoj Patwardhan & Rohit Kumar Singh, 2016. "Prioritising the dimensions of employee motivation using analytic hierarchy process," International Journal of Business and Emerging Markets, Inderscience Enterprises Ltd, vol. 8(1), pages 49-66.
    11. Nermin Kişi, 2019. "A Strategic Approach to Sustainable Tourism Development Using the A’WOT Hybrid Method: A Case Study of Zonguldak, Turkey," Sustainability, MDPI, vol. 11(4), pages 1-19, February.
    12. Anthony Amoah & Thomas Addoah, 2021. "Does environmental knowledge drive pro-environmental behaviour in developing countries? Evidence from households in Ghana," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 23(2), pages 2719-2738, February.
    13. Qi Mu & Fabrizio Aimar, 2022. "How Are Historical Villages Changed? A Systematic Literature Review on European and Chinese Cultural Heritage Preservation Practices in Rural Areas," Land, MDPI, vol. 11(7), pages 1-20, June.
    14. Shiwei Shen & Marios Sotiriadis & Qing Zhou, 2020. "Could Smart Tourists Be Sustainable and Responsible as Well? The Contribution of Social Networking Sites to Improving Their Sustainable and Responsible Behavior," Sustainability, MDPI, vol. 12(4), pages 1-21, February.
    15. Madjid Tavana & Mariya Sodenkamp & Leena Suhl, 2010. "A soft multi-criteria decision analysis model with application to the European Union enlargement," Annals of Operations Research, Springer, vol. 181(1), pages 393-421, December.
    16. Zanakis, Stelios H. & Mandakovic, Tomislav & Gupta, Sushil K. & Sahay, Sundeep & Hong, Sungwan, 1995. "A review of program evaluation and fund allocation methods within the service and government sectors," Socio-Economic Planning Sciences, Elsevier, vol. 29(1), pages 59-79, March.
    17. Gözaçan Nazlıcan & Lafci Çisem, 2020. "Evaluation of Key Performance Indicators of Logistics Firms," Logistics, Supply Chain, Sustainability and Global Challenges, Sciendo, vol. 11(1), pages 24-32, February.
    18. Zaitul Zaitul & Ilona Desi & Novianti Neva, 2022. "Village-Based Tourism Performance: Tourist Satisfaction and Revisit Intention," Polish Journal of Sport and Tourism, Sciendo, vol. 29(2), pages 36-43, June.
    19. Ho, William, 2008. "Integrated analytic hierarchy process and its applications - A literature review," European Journal of Operational Research, Elsevier, vol. 186(1), pages 211-228, April.
    20. Ying Lu & Walter Timo de Vries, 2023. "Spatio-Temporal Analysis of Rural Development in China over the Past 40 Years," Sustainability, MDPI, vol. 15(11), pages 1-20, May.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jsusta:v:13:y:2021:i:13:p:7472-:d:588478. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.