The Consumer’s Role in the Transition to the Circular Economy: A State of the Art Based on a SLR with Bibliometric Analysis

Implementing the Circular Economy (CE) is largely a mirage. There are some political decisions translated into penalties and/or incentives to try to adjust the “optimal” level of circularity. The consumer’s desire to purchase circular products, given the increase in price associated with them, and the sum of associated fines and penalties, generates complex financial equations, which become unfavorable to the transition to the CE. CE-friendly solutions in use are associated with situations in which circularity contributes to lower production costs. The authors are committed to altering the course of events. They believe that the success of this transition will have the will of the consumer as its main vector. To this end, they launched an investigation that leads to clues on how, by identifying barriers, facilitators, and motivations, proposals for solutions that are focused on the consumer are designed. The research project started by surveying and systematically analyzing the existing published information, in order to reach the State of the Art. The path taken involved a systematic review of the literature and the consequent bibliometric analysis, fulfilling a methodology whose steps are not innovative, but whose relationship/sequencing of the same is insufficiently treated in the literature. As the most relevant results of the application of the proposed methodology to the subject under analysis, in addition to the recognition of a set of significant and guiding texts, explored as graphically as possible, the identification of relevant sub-themes stands out, as well as the framing of opportunities for future investigations. With this investigation, we conclude that the consumer is not the trigger for the transition from the linear economy to the CE.