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Research on Sustainable Design of Consumers’ Influence Factors of Huaihe Willow Weaving Based on AHP

Author

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  • Nameng Sun

    (School of Design and Art, Shanghai Technical Institute of Electronics & Information, Shanghai 201411, China)

  • You He

    (School of Art, Anhui University of Finance & Economics, Bengbu 230030, China)

  • Chang Wang

    (School of Art, Anhui University of Finance & Economics, Bengbu 230030, China)

  • Junxue Zhang

    (School of Civil Engineering and Architecture, Jiangsu University of Science and Technology, Zhenjiang 212100, China)

Abstract

Technology advancements and modern lifestyle changes have posed a threat to the preservation and development of traditional skills. This research focuses on the sustainable development of Huaihe willow weaving techniques, an intangible cultural heritage of China, with a specific focus on economic and environmental sustainability. The initial step involved analyzing the purchasing intentions of 350 consumers in the Yangtze River Delta region through a questionnaire survey. Based on this analysis, four theoretical hypotheses were formulated. Subsequently, an analytic hierarchy process (AHP) model consisting of four standard layers and 20 factor layers was constructed. By utilizing judgment matrices, the relative weight values of the standard and factor layers were calculated. Notably, B4 (sustainable innovation) holds the highest weightage at 49%, followed by B2 (product innovation) and B3 (process innovation), each accounting for 20%. B1 (authentic innovation) has a weightage of 11%. This study delves into the interrelation among the crucial factors influencing design innovation in Huaihe willow weaving. Lastly, based on the outcomes of the AHP model, four sustainable design improvement strategies for the development of new Huaihe willow weaving products in the Yangtze River Delta region are proposed. This research sheds light on the sustainable effects of design innovation in the willow weaving traditional craft on commercial and economic progress, from the perspective of consumers. Additionally, it offers experimental data and strategic support for local willow weaving enterprises in the Yangtze River Delta region, aiding in the development of new products.

Suggested Citation

  • Nameng Sun & You He & Chang Wang & Junxue Zhang, 2023. "Research on Sustainable Design of Consumers’ Influence Factors of Huaihe Willow Weaving Based on AHP," Sustainability, MDPI, vol. 15(14), pages 1-27, July.
    • Handle: RePEc:gam:jsusta:v:15:y:2023:i:14:p:11115-:d:1195660
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    4. Yongzhong Yang & Mohsin Shafi & Xiaoting Song & Ruo Yang, 2018. "Preservation of Cultural Heritage Embodied in Traditional Crafts in the Developing Countries. A Case Study of Pakistani Handicraft Industry," Sustainability, MDPI, vol. 10(5), pages 1-18, April.
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