IDEAS home Printed from https://ideas.repec.org/a/gam/jsusta/v15y2022i1p511-d1017791.html
   My bibliography  Save this article

Developing a Model for Building Farmers’ Beliefs in the Sufficiency Economy Philosophy to Accommodate Sustainable Agricultural Practices in the Highlands of Chiang Mai Province, Thailand

Author

Listed:
  • Papob Jeerat

    (Division of Resources Development and Agricultural Extension, Faculty of Agricultural Production, Maejo University, Chiang Mai 50290, Thailand)

  • Phutthisun Kruekum

    (Division of Resources Development and Agricultural Extension, Faculty of Agricultural Production, Maejo University, Chiang Mai 50290, Thailand)

  • Phahol Sakkatat

    (Division of Resources Development and Agricultural Extension, Faculty of Agricultural Production, Maejo University, Chiang Mai 50290, Thailand)

  • Nakarate Rungkawat

    (Division of Resources Development and Agricultural Extension, Faculty of Agricultural Production, Maejo University, Chiang Mai 50290, Thailand)

  • Saisakul Fongmul

    (Division of Resources Development and Agricultural Extension, Faculty of Agricultural Production, Maejo University, Chiang Mai 50290, Thailand)

Abstract

The sufficiency economy philosophy (SEP) has been proven to be the best practical concept for helping a country survive poverty and sustain economic growth. However, establishing a sustainable and practical agriculture strategy based on the sufficiency economy philosophy in the highland region of Thailand is not so simple because of various traditional beliefs among the ethnic groups. The theory of panned behavior (TPB) is a generic fact concerning human behavior and belief, regardless of ethnics. This study adapted this theory to capture and develop a belief model for farmers in the highland region. Data from 375 sampled farmers in the highland communities of the Chiang Mai Province were collected by using a multi-stage sampling technique with a questionnaire and analyzed by applying the method of confirmatory factor analysis (CFA). It was found that having a belief in the goal of the sufficiency economy philosophy was the most influential factor for applying this philosophy to sustainable agriculture. The second and third most influential factors were having a belief in the opinions from a group of respectful or trustworthy persons as well as federal organizations, and a belief in self-efficacy, respectively. These three factors of belief were assessed by 10 key information indicators. The results of the assessment and analysis could help local federal agencies make a strategic plan for enhancing farmers’ beliefs in and realization of the usefulness of the sufficiency economy philosophy in highland agriculture.

Suggested Citation

  • Papob Jeerat & Phutthisun Kruekum & Phahol Sakkatat & Nakarate Rungkawat & Saisakul Fongmul, 2022. "Developing a Model for Building Farmers’ Beliefs in the Sufficiency Economy Philosophy to Accommodate Sustainable Agricultural Practices in the Highlands of Chiang Mai Province, Thailand," Sustainability, MDPI, vol. 15(1), pages 1-16, December.
    • Handle: RePEc:gam:jsusta:v:15:y:2022:i:1:p:511-:d:1017791
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2071-1050/15/1/511/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/2071-1050/15/1/511/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Ajzen, Icek, 1991. "The theory of planned behavior," Organizational Behavior and Human Decision Processes, Elsevier, vol. 50(2), pages 179-211, December.
    2. Rudi Kurz, 2019. "Post-growth perspectives: Sustainable development based on efficiency and on sufficiency," Public Sector Economics, Institute of Public Finance, vol. 43(4), pages 401-422.
    3. Luisa Sturiale & Alessandro Scuderi & Giuseppe Timpanaro & Benedetto Matarazzo, 2020. "Sustainable Use and Conservation of the Environmental Resources of the Etna Park (UNESCO Heritage): Evaluation Model Supporting Sustainable Local Development Strategies," Sustainability, MDPI, vol. 12(4), pages 1-16, February.
    4. Peterson, Robert A, 1994. "A Meta-analysis of Cronbach's Coefficient Alpha," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 21(2), pages 381-391, September.
    5. United Nations UN, 2015. "Transforming our World: the 2030 Agenda for Sustainable Development," Working Papers id:7559, eSocialSciences.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Edit Kővári & Katalin Formádi & Zsuzsanna Banász, 2023. "The Green Attitude of Four European Capitals of Culture’s Youth," Sustainability, MDPI, vol. 15(10), pages 1-19, May.
    2. Alessandro Scuderi & Luisa Sturiale & Giuseppe Timpanaro & Agata Matarazzo & Silvia Zingale & Paolo Guarnaccia, 2022. "A Model to Support Sustainable Resource Management in the “Etna River Valleys” Biosphere Reserve: The Dominance-Based Rough Set Approach," Sustainability, MDPI, vol. 14(9), pages 1-19, April.
    3. Dionysis Skarmeas & Constantinos N. Leonidou & Charalampos Saridakis & Giuseppe Musarra, 2020. "Pathways to Civic Engagement with Big Social Issues: An Integrated Approach," Journal of Business Ethics, Springer, vol. 164(2), pages 261-285, June.
    4. Haneem, Faizura & Kama, Nazri & Taskin, Nazim & Pauleen, David & Abu Bakar, Nur Azaliah, 2019. "Determinants of master data management adoption by local government organizations: An empirical study," International Journal of Information Management, Elsevier, vol. 45(C), pages 25-43.
    5. Domina, Tanya & Lee, Seung-Eun & MacGillivray, Maureen, 2012. "Understanding factors affecting consumer intention to shop in a virtual world," Journal of Retailing and Consumer Services, Elsevier, vol. 19(6), pages 613-620.
    6. Eleonora Annunziata & Tommaso Pucci & Jacopo Cammeo & Lorenzo Zanni & Marco Frey, 2023. "The mediating role of exogenous shocks in green purchase intention: evidence from italian fashion industry in the Covid-19 era," Italian Journal of Marketing, Springer, vol. 2023(1), pages 59-79, March.
    7. Hackbarth, André, 2018. "Attitudes, preferences, and intentions of German households concerning participation in peer-to-peer electricity trading," Reutlingen Working Papers on Marketing & Management 2019-2, Reutlingen University, ESB Business School.
    8. Tony Reyhanloo & Stefan Baumgärtner & Matthias Haeni & Simone Quatrini & Philippe Saner & Eike von Lindern, 2018. "Private-sector investor’s intention and motivation to invest in Land Degradation Neutrality," PLOS ONE, Public Library of Science, vol. 13(12), pages 1-18, December.
    9. Stöckigt, Gerrit & Schiebener, Johannes & Brand, Matthias, 2018. "Providing sustainability information in shopping situations contributes to sustainable decision making: An empirical study with choice-based conjoint analyses," Journal of Retailing and Consumer Services, Elsevier, vol. 43(C), pages 188-199.
    10. Vaneesha Dusoruth & Hikaru Hanawa Peterson, 2020. "Food waste tendencies: Behavioral response to cosmetic deterioration of food," PLOS ONE, Public Library of Science, vol. 15(5), pages 1-22, May.
    11. Olawole Fawehinmi & M. Y. Yusliza & Wan Zulkifli Wan Kasim & Zaleha Mohamad & Muhammad Abi Sofian Abdul Halim, 2020. "Exploring the Interplay of Green Human Resource Management, Employee Green Behavior, and Personal Moral Norms," SAGE Open, , vol. 10(4), pages 21582440209, December.
    12. Romero, Cláudia Buhamra Abreu & Laroche, Michel & Aurup, Golam Mohammad & Ferraz, Sofia Batista, 2018. "Ethnicity and acculturation of environmental attitudes and behaviors: A cross-cultural study with Brazilians in Canada," Journal of Business Research, Elsevier, vol. 82(C), pages 300-309.
    13. Mohammad Naushad, 2018. "A study on the antecedents of entrepreneurial intentions among Saudi students," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, vol. 5(3), pages 600-617, March.
    14. Ilkka Ratinen & Lassi Linnanen, 2022. "Exploring Systems Thinking Competence of Finns in Fostering Sustainable Transformation," World, MDPI, vol. 3(2), pages 1-12, April.
    15. Thanos Ioannou & Katerina Bazigou & Afroditi Katsigianni & Michalis Fotiadis & Christina Chroni & Thrassyvoulos Manios & Ioannis Daliakopoulos & Christos Tsompanidis & Eleni Michalodimitraki & Katia L, 2022. "The “A2UFood Training Kit”: Participatory Workshops to Minimize Food Loss and Waste," Sustainability, MDPI, vol. 14(4), pages 1-24, February.
    16. Quoc Nghi Nguyen & Thi Hong Loc Hoang & Van Nam Mai, 2022. "Applying the Theory of Planned Behavior to Analyze Household Energy-Saving Behavior," International Journal of Energy Economics and Policy, Econjournals, vol. 12(5), pages 287-293, September.
    17. Hackbarth, André & Löbbe, Sabine, 2020. "Attitudes, preferences, and intentions of German households concerning participation in peer-to-peer electricity trading," Energy Policy, Elsevier, vol. 138(C).
    18. Hasan, Saiful & Simsekoglu, Özlem, 2020. "The role of psychological factors on vehicle kilometer travelled (VKT) for battery electric vehicle (BEV) users," Research in Transportation Economics, Elsevier, vol. 82(C).
    19. Ken Kumagai & Shin’ya Nagasawa, 2020. "Launch of Sustainable Plastic Apparel: Effects of Brand Luxury and Experience on Consumer Behaviour," Sustainability, MDPI, vol. 12(18), pages 1-15, September.
    20. Aleksandra Kowalska & Monika Ratajczyk & Louise Manning & Milena Bieniek & Radosław Mącik, 2021. "“Young and Green” a Study of Consumers’ Perceptions and Reported Purchasing Behaviour towards Organic Food in Poland and the United Kingdom," Sustainability, MDPI, vol. 13(23), pages 1-23, November.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jsusta:v:15:y:2022:i:1:p:511-:d:1017791. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.