Funding, Turnover, Sustainability and Digital Technologies: A Multicriteria Research Model for SMEs Facing a Challenging Context

The pandemic crisis has meant a challenge for SMEs and a factor that can change the way of doing business. The current paper analyses the correlations between financial resources, turnover, sustainability, and digital technologies and how these components can be adapted to changes in the economy triggered by the pandemic crisis in the structure of activities carried out by SMEs. Resting on the importance of integrating the innovative, digital component to the activities of SMEs, in close connection with the financial resources component, a multicriteria research model for business has been developed, assessing the correlations between key variables and their influence on European SMEs. In order to fully define the concepts envisaged and to emphasise these correlations, multiple linear regression, clustering techniques, and correlation analysis were used. In the end, the proposed solution provided a common language through which companies can evaluate traditional processes and bring together the research components into business activities.