IDEAS home Printed from https://ideas.repec.org/a/gam/jsusta/v14y2022i6p3693-d776268.html
   My bibliography  Save this article

The Influence of Social Networks on the Digital Recruitment of Human Resources: An Empirical Study in the Tourism Sector

Author

Listed:
  • Ionica Oncioiu

    (Faculty of Finance-Banking, Accounting and Business Administration, Titu Maiorescu University, 040051 Bucharest, Romania)

  • Emanuela Anton

    (Doctoral School of Business Administration, Bucharest University of Economic Studies, 010374 Bucharest, Romania)

  • Ana Maria Ifrim

    (Faculty of Finance-Banking, Accounting and Business Administration, Titu Maiorescu University, 040051 Bucharest, Romania)

  • Diana Andreea Mândricel

    (Faculty of Finance-Banking, Accounting and Business Administration, Titu Maiorescu University, 040051 Bucharest, Romania)

Abstract

The global employment landscape will continue to change due to new technologies, in particular automation, online collaboration tools, and artificial intelligence. The shortage of skilled workers and the growing jobs of e-tourism employees are a challenge for maintaining day-to-day operations. It is crucial to develop a digital recruitment strategy and communicate a good employer brand, supported by targeted digital advertising. This study aims to identify the impact of social networks on the effectiveness of digital human resources recruitment strategies in tourism. On the basis of a sample of 620 respondents who had experience of the digital recruitment of human resources in the tourism sector, the collected data was analyzed using structural equation modeling. The results underline the high relevance of building these strategies, as professional communication in social networks is the key to successful work in sustainable human resources practices.

Suggested Citation

  • Ionica Oncioiu & Emanuela Anton & Ana Maria Ifrim & Diana Andreea Mândricel, 2022. "The Influence of Social Networks on the Digital Recruitment of Human Resources: An Empirical Study in the Tourism Sector," Sustainability, MDPI, vol. 14(6), pages 1-14, March.
    • Handle: RePEc:gam:jsusta:v:14:y:2022:i:6:p:3693-:d:776268
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2071-1050/14/6/3693/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/2071-1050/14/6/3693/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Christopher J. Waples & Benjamin J. Brachle, 2020. "Recruiting millennials: Exploring the impact of CSR involvement and pay signaling on organizational attractiveness," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 27(2), pages 870-880, March.
    2. Juan Antonio Campos-Soria & Bienvenido Ortega-Aguaza & Miguel Angel Ropero-García, 2009. "Gender Segregation and Wage Difference in the Hospitality Industry," Tourism Economics, , vol. 15(4), pages 847-866, December.
    3. Man Zhang & Fan Wang & Anupam Kumar Das, 2020. "Work–Family Conflict on Sustainable Creative Performance: Job Crafting as a Mediator," Sustainability, MDPI, vol. 12(19), pages 1-15, September.
    4. Tom Baum & Catherine Cheung & Haiyan Kong & Anna Kralj & Shelagh Mooney & Hải Nguyễn Thị Thanh & Sridar Ramachandran & Marinela Dropulić Ružić & May Ling Siow, 2016. "Sustainability and the Tourism and Hospitality Workforce: A Thematic Analysis," Sustainability, MDPI, vol. 8(8), pages 1-21, August.
    5. Isabel Reis & Maria José Sousa & Andreia Dionísio, 2021. "Employer Branding as a Talent Management Tool: A Systematic Literature Revision," Sustainability, MDPI, vol. 13(19), pages 1-22, September.
    6. Ionica Oncioiu & Delia-Mioara Popescu & Elena Anghel & Anca-Gabriela Petrescu & Florentina-Raluca Bîlcan & Marius Petrescu, 2020. "Online Company Reputation—A Thorny Problem for Optimizing Corporate Sustainability," Sustainability, MDPI, vol. 12(14), pages 1-13, July.
    7. Aneta Maria Pisarska & Joanna Iwko, 2021. "The Aspects of Corporate Social Responsibility in the Job Candidates’ Recruitment and Selection Processes in a Teal Organization," Sustainability, MDPI, vol. 13(23), pages 1-23, November.
    8. Arzu Atan & Hale Ozgit & Fatos Silman, 2021. "Happiness at Work and Motivation for a Sustainable Workforce: Evidence from Female Hotel Employees," Sustainability, MDPI, vol. 13(14), pages 1-17, July.
    9. Katarzyna Klimkiewicz & Victor Oltra, 2017. "Does CSR Enhance Employer Attractiveness? The Role of Millennial Job Seekers' Attitudes," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 24(5), pages 449-463, September.
    10. Lu Zhang & Xiaochao Guo & Zhimei Lei & Ming K. Lim, 2019. "Social Network Analysis of Sustainable Human Resource Management from the Employee Training’s Perspective," Sustainability, MDPI, vol. 11(2), pages 1-20, January.
    11. Frank Fossen & Alina Sorgner, 2019. "Mapping the Future of Occupations: Transformative and Destructive Effects of New Digital Technologies on Jobs," Foresight and STI Governance (Foresight-Russia till No. 3/2015), National Research University Higher School of Economics, vol. 13(2), pages 10-18.
    12. C. Nadine Wathen & Jacquelyn Burkell, 2002. "Believe it or not: Factors influencing credibility on the Web," Journal of the American Society for Information Science and Technology, Association for Information Science & Technology, vol. 53(2), pages 134-144.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Wilson Semedo Martins & Márcio Martins & Elisabete Paulo Morais, 2025. "Exploring the Influence of Social Media on Tourist Decision-Making: Insights from Cape Verde," Tourism and Hospitality, MDPI, vol. 6(1), pages 1-18, March.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Mehran Nejati & Azadeh Shafaei, 2023. "Why do employees respond differently to corporate social responsibility? A study of substantive and symbolic corporate social responsibility," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 30(4), pages 2066-2080, July.
    2. Arzu Atan & Hale Ozgit & Fatos Silman, 2021. "Happiness at Work and Motivation for a Sustainable Workforce: Evidence from Female Hotel Employees," Sustainability, MDPI, vol. 13(14), pages 1-17, July.
    3. Eldar Dadon & Marie Claire Villeval & Ro’i Zultan, 2024. "Corporate Social Responsibility as a Signal in the Labor Market," Working Papers 2415, Ben-Gurion University of the Negev, Department of Economics.
    4. Chloé Guillot‐Soulez & Sylvie Saint‐Onge & Sébastien Soulez, 2022. "Green certification and organizational attractiveness: The moderating role of firm ownership," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 29(1), pages 189-199, January.
    5. Eldar Dadon & Marie Claire Villeval & Ro’i Zultan, 2024. "Corporate Social Responsibility as a Signal in the Labor Market," Working Papers 2415, Ben-Gurion University of the Negev, Department of Economics.
    6. Rosillo-Díaz, Elena & Muñoz-Rosas, Juan Francisco & Blanco-Encomienda, Francisco Javier, 2024. "Impact of heuristic–systematic cues on the purchase intention of the electronic commerce consumer through the perception of product quality," Journal of Retailing and Consumer Services, Elsevier, vol. 81(C).
    7. Annapia Ferrara & Concetta Ferrara & Sabrina Tomasi & Gigliola Paviotti & Giovanna Bertella & Alessio Cavicchi, 2023. "Exploring the Potential of Social Farmers’ Networking as a Leverage for Inclusive Tourism," Sustainability, MDPI, vol. 15(7), pages 1-22, March.
    8. María Del Mar Alonso‐Almeida & Josep Llach, 2019. "Socially responsible companies: Are they the best workplace for millennials? A cross‐national analysis," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 26(1), pages 238-247, January.
    9. Lung-Hsin Lin & Kung-Jeng Wang, 2022. "Talent Retention of New Generations for Sustainable Employment Relationships in Work 4.0 Era—Assessment by Fuzzy Delphi Method," Sustainability, MDPI, vol. 14(18), pages 1-18, September.
    10. Shao-Long Li & Fang Sun & Mingze Li, 2019. "Sustainable Human Resource Management Nurtures Change-Oriented Employees: Relationship between High-Commitment Work Systems and Employees’ Taking Charge Behaviors," Sustainability, MDPI, vol. 11(13), pages 1-15, June.
    11. Sergey Evgenievich Barykin & Larisa Nikolaevna Borisoglebskaya & Vyacheslav Vasilyevich Provotorov & Irina Vasilievna Kapustina & Sergey Mikhailovich Sergeev & Elena De La Poza Plaza & Lilya Saychenko, 2021. "Sustainability of Management Decisions in a Digital Logistics Network," Sustainability, MDPI, vol. 13(16), pages 1-17, August.
    12. Carlos Lamela-Orcasitas & Jesús García-Madariaga, 2023. "How to really quantify the economic value of customer information in corporate databases," Humanities and Social Sciences Communications, Palgrave Macmillan, vol. 10(1), pages 1-13, December.
    13. Fossen, Frank M. & Sorgner, Alina, 2021. "Digitalization of work and entry into entrepreneurship," Journal of Business Research, Elsevier, vol. 125(C), pages 548-563.
    14. E.V. Orlova, 2021. "Assessment of the Human Capital of an Enterprise and its Management in the Context of the Digital Transformation of the Economy," Journal of Applied Economic Research, Graduate School of Economics and Management, Ural Federal University, vol. 20(4), pages 666-700.
    15. Ibrahim A. Elshaer & Mohamed Algezawy & Mohanad M. S. Ghaleb & Shaimaa A. Mohamed & Alaa M. S. Azazz, 2023. "The Impact of Social Loafing on Turnover Intention for Tourism Employees Post COVID-19: The Mediating Role of Mental Health," IJERPH, MDPI, vol. 20(9), pages 1-16, May.
    16. Chakravarty, Anindita & Liu, Yong & Mazumdar, Tridib, 2010. "The Differential Effects of Online Word-of-Mouth and Critics' Reviews on Pre-release Movie Evaluation," Journal of Interactive Marketing, Elsevier, vol. 24(3), pages 185-197.
    17. Almasri Ammar, 2022. "The Users’ Behavioral Intention to use Mobile Health-Tech Application to Prevent the Spreading of Coronavirus," South East European Journal of Economics and Business, Sciendo, vol. 17(2), pages 18-33, December.
    18. Chung-Jen Wang & Kuan-Ju Tseng, 2019. "Effects of Selected Positive Resources on Hospitality Service Quality: The Mediating Role of Work Engagement," Sustainability, MDPI, vol. 11(8), pages 1-17, April.
    19. Marina Mondo & Gianfranco Cicotto & Jessica Pileri & Ester Cois & Silvia De Simone, 2023. "Promote Well-Being and Innovation in Sustainable Organizations: The Role of Job Crafting as Mediator," Sustainability, MDPI, vol. 15(11), pages 1-21, May.
    20. Hung-Pin Shih & Pei-Chen Sung, 2021. "Addressing the Review-Based Learning and Private Information Approaches to Foster Platform Continuance," Information Systems Frontiers, Springer, vol. 23(3), pages 649-661, June.

    More about this item

    Keywords

    ;
    ;
    ;
    ;
    ;
    ;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jsusta:v:14:y:2022:i:6:p:3693-:d:776268. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.