IDEAS home Printed from https://ideas.repec.org/a/gam/jsusta/v14y2022i4p2344-d752723.html
   My bibliography  Save this article

Marketing Management in the Hotel Industry: A Systematic Literature Review by Using Text Mining

Author

Listed:
  • Jeou-Shyan Horng

    (Department of Food and Beverage, Shih Chien University, Taipei 104336, Taiwan)

  • Chih-Hsing Liu

    (Department of Tourism Management, National Kaohsiung University of Science and Technology, Kaohsiung 811532, Taiwan)

  • Sheng-Fang Chou

    (Department of Hospitality Management, Ming Chuan University, Taoyuan 333321, Taiwan)

  • Tai-Yi Yu

    (Department of Risk Management and Insurance, Ming Chuan University, Taipei 111005, Taiwan)

  • Da-Chian Hu

    (Department of Food and Beverage, Shih Chien University, Taipei 104336, Taiwan)

Abstract

The current research is a systematic review of the literature on hotel marketing management that provides evidence that hotel marketing management contributes to organizational performance and satisfaction, and provides insights into how hotel operators can successfully implement it. This systematic review of the literature is based on the analysis of 417 papers via a text-mining methodology. Through cluster analysis, we divided the literature on hotel marketing management into four clusters, namely, literature regarding marketing reviews and frameworks, marketing strategies, services, and customers. These results pointed to some potential directions for future research in each cluster. This research can benefit researchers studying the current topics in the hotel marketing management field and help them recognize potential research areas. Additionally, it enables hoteliers to understand the benefits and processes of hotel marketing and defines the key elements of implementing a successful marketing campaign.

Suggested Citation

  • Jeou-Shyan Horng & Chih-Hsing Liu & Sheng-Fang Chou & Tai-Yi Yu & Da-Chian Hu, 2022. "Marketing Management in the Hotel Industry: A Systematic Literature Review by Using Text Mining," Sustainability, MDPI, vol. 14(4), pages 1-16, February.
    • Handle: RePEc:gam:jsusta:v:14:y:2022:i:4:p:2344-:d:752723
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2071-1050/14/4/2344/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/2071-1050/14/4/2344/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Snyder, Hannah, 2019. "Literature review as a research methodology: An overview and guidelines," Journal of Business Research, Elsevier, vol. 104(C), pages 333-339.
    2. Ijaz Hussain & Shaohong Mu & Muhammad Mohiuddin & Rizwan Qaiser Danish & Shrafat Ali Sair, 2020. "Effects of Sustainable Brand Equity and Marketing Innovation on Market Performance in Hospitality Industry: Mediating Effects of Sustainable Competitive Advantage," Sustainability, MDPI, vol. 12(7), pages 1-19, April.
    3. Muhammad Tanveer & Abdul-Rahim Ahmad & Haider Mahmood & Ikram Ul Haq, 2021. "Role of Ethical Marketing in Driving Consumer Brand Relationships and Brand Loyalty: A Sustainable Marketing Approach," Sustainability, MDPI, vol. 13(12), pages 1-17, June.
    4. Ricardo Sellers-Rubio & Aurora Calderón-Martínez, 2021. "Brand strategy scope and advertising spending: The more the better?," Tourism Economics, , vol. 27(1), pages 70-85, February.
    5. Sheshadri Chatterjee & Ranjan Chaudhuri & Georgia Sakka & Balakrishna Grandhi & Antonino Galati & Evangelia Siachou & Demetris Vrontis, 2021. "Adoption of Social Media Marketing for Sustainable Business Growth of SMEs in Emerging Economies: The Moderating Role of Leadership Support," Sustainability, MDPI, vol. 13(21), pages 1-16, November.
    6. Salma Khalil & Ayman Ismail & Seham Ghalwash, 2021. "The Rise of Sustainable Consumerism: Evidence from the Egyptian Generation Z," Sustainability, MDPI, vol. 13(24), pages 1-25, December.
    7. Jeremy Ginsberg & Matthew H. Mohebbi & Rajan S. Patel & Lynnette Brammer & Mark S. Smolinski & Larry Brilliant, 2009. "Detecting influenza epidemics using search engine query data," Nature, Nature, vol. 457(7232), pages 1012-1014, February.
    8. Ester Guijarro & Cristina Santadreu-Mascarell & Beatriz Blasco-Gallego & Lourdes Canós-Darós & Eugenia Babiloni, 2021. "On the Identification of the Key Factors for a Successful Use of Twitter as a Medium from a Social Marketing Perspective," Sustainability, MDPI, vol. 13(12), pages 1-15, June.
    9. Béchir Ben Lahouel & Nathalie Montargot, 2020. "Children as customers in luxury hotels," Post-Print hal-02633344, HAL.
    10. Björn Asdecker, 2022. "Travel-Related Influencer Content on Instagram: How Social Media Fuels Wanderlust and How to Mitigate the Effect," Sustainability, MDPI, vol. 14(2), pages 1-20, January.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Emmanuel P. Paulino & Menandro T. Manalo & Ronald P. Romero, 2025. "The bridge to business evolvability: strategic agility’s mediating role for innovation and collaboration," Future Business Journal, Springer, vol. 11(1), pages 1-15, December.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Maryono, Maryono & Killoes, Aditya Marendra & Adhikari, Rajendra & Abdul Aziz, Ammar, 2024. "Agriculture development through multi-stakeholder partnerships in developing countries: A systematic literature review," Agricultural Systems, Elsevier, vol. 213(C).
    2. Ali Zackery & Joseph Amankwah-Amoah & Zahra Heidari Darani & Shiva Ghasemi, 2022. "COVID-19 Research in Business and Management: A Review and Future Research Agenda," Sustainability, MDPI, vol. 14(16), pages 1-32, August.
    3. Rao, Amar & Sharma, Gagan Deep & Tiwari, Aviral Kumar & Hossain, Mohammad Razib & Dev, Dhairya, 2025. "Crude oil Price forecasting: Leveraging machine learning for global economic stability," Technological Forecasting and Social Change, Elsevier, vol. 216(C).
    4. Peter Schnell & Phillip Haag & Hans Christian Jünger, 2022. "Implementation of Digital Technologies in Construction Companies: Establishing a Holistic Process which Addresses Current Barriers," Businesses, MDPI, vol. 3(1), pages 1-18, December.
    5. Xiaoli Wang & Shuangsheng Wu & C Raina MacIntyre & Hongbin Zhang & Weixian Shi & Xiaomin Peng & Wei Duan & Peng Yang & Yi Zhang & Quanyi Wang, 2015. "Using an Adjusted Serfling Regression Model to Improve the Early Warning at the Arrival of Peak Timing of Influenza in Beijing," PLOS ONE, Public Library of Science, vol. 10(3), pages 1-14, March.
    6. Chen, Yanyan & Mandler, Timo & Meyer-Waarden, Lars, 2021. "Three decades of research on loyalty programs: A literature review and future research agenda," Journal of Business Research, Elsevier, vol. 124(C), pages 179-197.
    7. Fabio Magnacca & Riccardo Giannetti, 2024. "Management accounting and new product development: a systematic literature review and future research directions," Journal of Management & Governance, Springer;Accademia Italiana di Economia Aziendale (AIDEA), vol. 28(2), pages 651-685, June.
    8. Pietro Violo & Nadine Ouellette, 2025. "Online obituaries as a complementary source of data for mortality in Canada," Demographic Research, Max Planck Institute for Demographic Research, Rostock, Germany, vol. 53(22), pages 661-704.
    9. Hongxia Jin & Lu Lu & Haojun Fan, 2022. "Global Trends and Research Hotspots in Long COVID: A Bibliometric Analysis," IJERPH, MDPI, vol. 19(6), pages 1-14, March.
    10. Markowitz, Sara & Nesson, Erik & Robinson, Joshua J., 2019. "The effects of employment on influenza rates," Economics & Human Biology, Elsevier, vol. 34(C), pages 286-295.
    11. Bentzen, Jeanet Sinding, 2021. "In crisis, we pray: Religiosity and the COVID-19 pandemic," Journal of Economic Behavior & Organization, Elsevier, vol. 192(C), pages 541-583.
    12. Jesse T. Richman & Ryan J. Roberts, 2023. "Assessing Spurious Correlations in Big Search Data," Forecasting, MDPI, vol. 5(1), pages 1-12, February.
    13. Cliff R. Kikawa & Charity Kiconco & Moses Agaba & Dimas Ntirampeba & Amos Ssematimba & Billy M. Kalema, 2022. "Social Media Marketing for Small and Medium Enterprise Performance in Uganda: A Structural Equation Model," Sustainability, MDPI, vol. 14(21), pages 1-20, November.
    14. Amal Almansour & Reem Alotaibi & Hajar Alharbi, 2022. "Text-rating review discrepancy (TRRD): an integrative review and implications for research," Future Business Journal, Springer, vol. 8(1), pages 1-15, December.
    15. repec:plo:pone00:0018687 is not listed on IDEAS
    16. Pomerlyan, Evgeniya & Belitski, Maksim, 2023. "Integration - Growth relationship: A literature review and future research agenda using a TCCM approach," European Management Journal, Elsevier, vol. 41(6), pages 1106-1118.
    17. Grechyna, Daryna, 2025. "Raising awareness of climate change: Nature, activists, politicians?," Ecological Economics, Elsevier, vol. 227(C).
    18. Švarc, Jadranka & Dabić, Marina, 2021. "Transformative innovation policy or how to escape peripheral policy paradox in European research peripheral countries," Technology in Society, Elsevier, vol. 67(C).
    19. Yangkun Huang & Xiaoping Xu & Sini Su, 2021. "Diverging from News Media: An Exploratory Study on the Changing Dynamics between Media and Public Attention on Cancer in China from 2011–2020," IJERPH, MDPI, vol. 18(16), pages 1-13, August.
    20. Vosen, Simeon & Schmidt, Torsten, 2012. "A monthly consumption indicator for Germany based on Internet search query data," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 19(7), pages 683-687.
    21. So, Hau Wing & Lafortezza, Raffaele, 2022. "Reviewing the impacts of eco-labelling of forest products on different dimensions of sustainability in Europe," Forest Policy and Economics, Elsevier, vol. 145(C).

    More about this item

    Keywords

    ;
    ;
    ;
    ;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jsusta:v:14:y:2022:i:4:p:2344-:d:752723. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.