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New Trends in E-Commerce Research: Linking Social Commerce and Sharing Commerce: A Systematic Literature Review

Author

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  • Razaz Waheeb Attar

    (Department of Business Administration, College of Business and Administration, Princess Nourah Bint Abdulrahman University, P.O. Box 84428, Riyadh 11671, Saudi Arabia)

  • Ahlam Almusharraf

    (Department of Business Administration, College of Business and Administration, Princess Nourah Bint Abdulrahman University, P.O. Box 84428, Riyadh 11671, Saudi Arabia)

  • Areej Alfawaz

    (Department of Business Administration, College of Business and Administration, Princess Nourah Bint Abdulrahman University, P.O. Box 84428, Riyadh 11671, Saudi Arabia)

  • Nick Hajli

    (School of Management, Bay Campus, Swansea University, Swansea SA1 8EN, UK)

Abstract

Technological advances have facilitated the move from market-centric to user-centric commerce by enabling the progress towards S-Commerce from E-Commerce. Technologically advanced S-Commerce platforms have enabled collaborative commerce, which has led to the development of new commerce concepts such as sharing commerce. Unlike traditional E-Commerce or S-Commerce platforms, where the platform provider was burdened with more responsibility in ensuring the smooth flow of operations and transactions, sharing commerce offers a new approach, wherein both platform providers and users collaborate in ensuring process flow, growth, and development to co-create value and achieve sustainability. The research linking S-Commerce and sharing commerce is still in its early stages. Focussing on this aspect, this study conducts a systematic review to identify research questions relevant to S-Commerce and sharing commerce, related challenges, and the benefits of linking S-Commerce with sharing commerce. A total of 143 studies were selected using the keywords and review protocol, which were analysed to identify definitions, themes, issues, and benefits associated with S-Commerce and sharing commerce. The results obtained are explained and discussed in this study. The results provide a theoretical base for the emerging topic of sharing commerce.

Suggested Citation

  • Razaz Waheeb Attar & Ahlam Almusharraf & Areej Alfawaz & Nick Hajli, 2022. "New Trends in E-Commerce Research: Linking Social Commerce and Sharing Commerce: A Systematic Literature Review," Sustainability, MDPI, vol. 14(23), pages 1-38, November.
    • Handle: RePEc:gam:jsusta:v:14:y:2022:i:23:p:16024-:d:989479
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    References listed on IDEAS

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    Cited by:

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    6. Ana Maria Mihaela Iordache & Alexandru Ionescu & Vlad Gabriel Cârstea & Hanna Chung & Nicoleta Rossela Dumitru & Bogdan Glăvan, 2023. "Scenarios to Improve E-Commerce SMEs Activity Based on Their Classification: A Case Study on Romania," Sustainability, MDPI, vol. 15(15), pages 1-19, August.

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