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Methodology of an interpretive structural map construction for social commerce success

Author

Listed:
  • Pijo Hazel

    (2 Palompon Institute of Technology, Philippines)

  • Aguilar Aethyl

    (3 Palompon Institute of Technology, Philippines)

  • Catarongan Mitzie Ann

    (4 Palompon Institute of Technology, Philippines)

  • Orioque Janet

    (5 Palompon Institute of Technology, Philippines)

  • Atibing Nadine May

    (6 Cebu Technological University, Philippines)

  • Wenceslao Charldy

    (7 Cebu Technological University, Philippines)

  • Evangelista Samantha Shane

    (8 Cebu Technological University, Philippines)

  • Aro Joerabell Lourdes

    (9 Cebu Technological University, Philippines)

  • Maturan Fatima

    (10 Cebu Technological University, Philippines)

  • Yamagishi Kafferine

    (11 Cebu Technological University, Philippines)

  • Ocampo Lanndon

    (1 Cebu Technological University, Philippines)

Abstract

The factors influencing consumer purchase decisions in electronic commerce platforms and the interrelationships of each element are prevalent in the domain literature. However, a comprehensive analysis of the complex interrelationships among the success factors remains unexplored, especially in a social commerce context. To address the gap, this work evaluates the relationship structure and determines the critical factors using interpretive structural modelling (ISM). On the other hand, the Matrice d’Impacts Croisés Multiplication Appliquée á un Classement (MICMAC) is introduced to analyse the interaction of the factors and recognise the most relevant among them. In demonstrating the ISM-MICMAC analysis, this work performed a case study evaluating 13 factors of social commerce success for food products derived from a previous study. The findings of this work suggest that timeliness, data privacy policy, and Internet connectivity drive most other factors. Thus, focusing the resources on augmenting these factors consequently improves other factors. These findings suggest that sellers must streamline their overall service chain to maintain timeliness in their transactions, safeguard consumers’ data privacy, and uphold consumer communication efficiency to maximise Internet connectivity. These insights provide useful information to help decision-makers in the food industry allocate resources and encourage more consumers for social commerce. Several managerial insights were discussed.

Suggested Citation

  • Pijo Hazel & Aguilar Aethyl & Catarongan Mitzie Ann & Orioque Janet & Atibing Nadine May & Wenceslao Charldy & Evangelista Samantha Shane & Aro Joerabell Lourdes & Maturan Fatima & Yamagishi Kafferine, 2023. "Methodology of an interpretive structural map construction for social commerce success," Engineering Management in Production and Services, Sciendo, vol. 15(3), pages 101-114, September.
    • Handle: RePEc:vrs:ecoman:v:15:y:2023:i:3:p:101-114:n:7
    DOI: 10.2478/emj-2023-0023
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    References listed on IDEAS

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