IDEAS home Printed from https://ideas.repec.org/a/gam/jsusta/v14y2022i15p9153-d871948.html
   My bibliography  Save this article

The Effects of Atmosphere on Perceived Values and Customer Satisfaction toward the Theme Hotel: The Moderating Role of Green Practice Perception

Author

Listed:
  • Tsen-Yao Chang

    (Department of Creative Design, National Yunlin University of Science and Technology, Yunlin 640, Taiwan)

  • Yu-Cheng Lin

    (Graduate School of Design, National Yunlin University of Science and Technology, Yunlin 640, Taiwan)

Abstract

Theme hotels are becoming popular because of their fascinating characteristics, within which, theme hotels that feature green practices have become a niche market in the highly competitive hotel industry. Despite past research demonstrating that the cognitive image created by a green hotel exerts strong effects on customers’ favorable reactions, how guest appreciation for green practices affects the relationship between the hotel atmosphere and guest satisfaction remains unknown for hotels of this kind. This research investigated the influence of atmospheric cues on customers’ perceived value and satisfaction and the possible effects of green practices in shaping customer satisfaction. In total, 267 valid responses from persons with experience with theme hotels were used to test the model using confirmatory factor analysis and path analysis of the structural equation model. Results of the research indicate that customers’ atmosphere perception of the theme hotel positively affects customer satisfaction, while the perceived value of the hotel mediated the effects of atmosphere on customer satisfaction. The guest’s appreciation of the hotel’s green practices moderated the relationship between atmospherics and customer satisfaction. Academic and managerial implications of the results, as well as limitations and directions for future research, are provided.

Suggested Citation

  • Tsen-Yao Chang & Yu-Cheng Lin, 2022. "The Effects of Atmosphere on Perceived Values and Customer Satisfaction toward the Theme Hotel: The Moderating Role of Green Practice Perception," Sustainability, MDPI, vol. 14(15), pages 1-19, July.
    • Handle: RePEc:gam:jsusta:v:14:y:2022:i:15:p:9153-:d:871948
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2071-1050/14/15/9153/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/2071-1050/14/15/9153/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Emel Yarimoglu & Tugrul Gunay, 2020. "The extended theory of planned behavior in Turkish customers' intentions to visit green hotels," Business Strategy and the Environment, Wiley Blackwell, vol. 29(3), pages 1097-1108, March.
    2. Philip R. Walsh & Rachel Dodds, 2017. "Measuring the Choice of Environmental Sustainability Strategies in Creating a Competitive Advantage," Business Strategy and the Environment, Wiley Blackwell, vol. 26(5), pages 672-687, July.
    3. Rahman, H.M. Tuihedur & Hickey, Gordon M. & Sarker, Swapan Kumar, 2012. "A framework for evaluating collective action and informal institutional dynamics under a resource management policy of decentralization," Ecological Economics, Elsevier, vol. 83(C), pages 32-41.
    4. Pere Mercade Mele & Jesus Molina Gomez & Lluis Garay, 2019. "To Green or Not to Green: The Influence of Green Marketing on Consumer Behaviour in the Hotel Industry," Sustainability, MDPI, vol. 11(17), pages 1-17, August.
    5. Hanna Górska-Warsewicz & Olena Kulykovets, 2020. "Hotel Brand Loyalty—A Systematic Literature Review," Sustainability, MDPI, vol. 12(12), pages 1-34, June.
    6. Ledyard Tucker & Charles Lewis, 1973. "A reliability coefficient for maximum likelihood factor analysis," Psychometrika, Springer;The Psychometric Society, vol. 38(1), pages 1-10, March.
    7. Yusnita Yusof & Zainudin Awang & Kamaruzaman Jusoff & Yahaya Ibrahim, 2017. "The influence of green practices by non-green hotels on customer satisfaction and loyalty in hotel and tourism industry," International Journal of Green Economics, Inderscience Enterprises Ltd, vol. 11(1), pages 1-14.
    8. Alexandra-Ioana Glogovețan & Dan-Cristian Dabija & Mariantonietta Fiore & Cristina Bianca Pocol, 2022. "Consumer Perception and Understanding of European Union Quality Schemes: A Systematic Literature Review," Sustainability, MDPI, vol. 14(3), pages 1-16, January.
    9. Falk, Carl F. & Muthukrishna, Michael, 2021. "Parsimony in model selection: tools for assessing fit propensity," LSE Research Online Documents on Economics 110856, London School of Economics and Political Science, LSE Library.
    10. Islam Elbayoumi Salem & Ahmed Mohamed Elbaz & Alamir Al-Alawi & Nasser Alhamar Alkathiri & Kareem A. Rashwan, 2022. "Investigating the Role of Green Hotel Sustainable Strategies to Improve Customer Cognitive and Affective Image: Evidence from PLS-SEM and fsQCA," Sustainability, MDPI, vol. 14(6), pages 1-17, March.
    11. Argo, Jennifer J. & Dahl, Darren W., 2020. "Social Influence in the Retail Context: A Contemporary Review of the Literature," Journal of Retailing, Elsevier, vol. 96(1), pages 25-39.
    12. Klaus-Peter Wiedmann & Franziska Labenz & Janina Haase & Nadine Hennigs, 2018. "The power of experiential marketing: exploring the causal relationships among multisensory marketing, brand experience, customer perceived value and brand strength," Journal of Brand Management, Palgrave Macmillan, vol. 25(2), pages 101-118, March.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Arun T. M. & Puneet Kaur & Stefano Bresciani & Amandeep Dhir, 2021. "What drives the adoption and consumption of green hotel products and services? A systematic literature review of past achievement and future promises," Business Strategy and the Environment, Wiley Blackwell, vol. 30(5), pages 2637-2655, July.
    2. Chunyan Li & Jianmei Gao & Lanqing Ge & Weina Hu & Qi Ban, 2023. "Do Geographical Indication Products Promote the Growth of the Agricultural Economy? An Empirical Study Based on Meta-Analysis," Sustainability, MDPI, vol. 15(19), pages 1-21, October.
    3. Nusirat Ojuolape Gold & Fauziah Md. Taib & Yaxin Ma, 2022. "Firm-Level Attributes, Industry-Specific Factors, Stakeholder Pressure, and Country-Level Attributes: Global Evidence of What Inspires Corporate Sustainability Practices and Performance," Sustainability, MDPI, vol. 14(20), pages 1-28, October.
    4. Zhihui Wang & Liangzhen Nie & Eila Jeronen & Lihua Xu & Meiai Chen, 2023. "Understanding the Environmentally Sustainable Behavior of Chinese University Students as Tourists: An Integrative Framework," IJERPH, MDPI, vol. 20(4), pages 1-17, February.
    5. Nuanphromsakul, Kajohnjak & Szczepańska-Woszczyna, Katarzyna & Kot, Sebastian & Chaveesuk, Singha & Chaiyasoonthorn, Wornchanok, 2022. "Sustainability of Rubber Farmers Cooperatives: Empirical Evaluation of Determining Factors," AGRIS on-line Papers in Economics and Informatics, Czech University of Life Sciences Prague, Faculty of Economics and Management, vol. 14(4), December.
    6. Daniela Firoiu & George H. Ionescu & Roxana Bădîrcea & Luminița Vochița & Maria Enescu, 2019. "Sustainable Development of Mountain Hotels through the Implementation of International Management Standards: The Romanian Case," Sustainability, MDPI, vol. 11(22), pages 1-19, November.
    7. Mark Shevlin & David Boyda & James Houston & Jamie Murphy, 2015. "Measurement of the psychosis continuum: Modelling the frequency and distress of subclinical psychotic experiences," Psychosis, Taylor & Francis Journals, vol. 7(2), pages 108-118, April.
    8. Alamir Al-Alawi & Sohail Amjed & Ahmed Mohamed Elbaz & Nasser Alhamar Alkathiri, 2023. "The Anatomy of Entrepreneurial Failure: Antecedents of the Performance Failure Appraisal Inventory and the Role of Social Support," Sustainability, MDPI, vol. 15(9), pages 1-16, May.
    9. Jin, Ting & Prentice, Catherine & Shao, Wei, 2021. "Identifying antecedent conditions for luxury brand purchase," Journal of Retailing and Consumer Services, Elsevier, vol. 60(C).
    10. E. Huebner & Rich Gilman & James Laughlin, 1999. "A Multimethod Investigation of the Multidimensionality of Children's Well-Being Reports: Discriminant Validity of Life Satisfaction and Self-Esteem," Social Indicators Research: An International and Interdisciplinary Journal for Quality-of-Life Measurement, Springer, vol. 46(1), pages 1-22, January.
    11. Ali Safarnejad & Jose-Antonio Izazola-Licea, 2017. "Direct and indirect effects of enablers on HIV testing, initiation and retention in antiretroviral treatment and AIDS related mortality," PLOS ONE, Public Library of Science, vol. 12(2), pages 1-15, February.
    12. Lili Tian & Li Zhang & E. Scott Huebner & Xiaoting Zheng & Wang Liu, 2016. "The Longitudinal Relationship Between School Belonging and Subjective Well-Being in School Among Elementary School Students," Applied Research in Quality of Life, Springer;International Society for Quality-of-Life Studies, vol. 11(4), pages 1269-1285, December.
    13. Ronald S. Burt, 1973. "Confirmatory Factor-Analytic Structures and the Theory Construction Process," Sociological Methods & Research, , vol. 2(2), pages 131-190, November.
    14. Sulaiman Olusegun Atiku & Ziska Fields & Ethel Abe, 2017. "Cultural Values and Human Resource Outcomes in the Nigerian Banking Industry," SPOUDAI Journal of Economics and Business, SPOUDAI Journal of Economics and Business, University of Piraeus, vol. 67(2), pages 26-46, April-Jun.
    15. Evangeline I. Chirayil & Claire L. Thompson & Sue Burney, 2014. "Predicting Human Papilloma Virus Vaccination and Pap Smear Screening Intentions Among Young Singaporean Women Using the Theory of Planned Behavior," SAGE Open, , vol. 4(4), pages 21582440145, October.
    16. Chong, Melody P.M. & Muethel, Miriam & Richards, Malika & Fu, Ping Ping & Peng, Tai-Kuang & Shang, Yu Fan & Caldas, Miguel P., 2013. "Influence behaviors and employees’ reactions: An empirical test among six societies based on a transactional–relational contract model," Journal of World Business, Elsevier, vol. 48(3), pages 373-384.
    17. Jon W. Hoelter, 1983. "The Analysis of Covariance Structures," Sociological Methods & Research, , vol. 11(3), pages 325-344, February.
    18. Bach Quang Ho & Yuki Inoue, 2020. "Driving Network Externalities in Education for Sustainable Development," Sustainability, MDPI, vol. 12(20), pages 1-16, October.
    19. Salina P. Siddique & Nick Sciulli, 2018. "Sustainable development of small companies: Investors' perspectives," Business Strategy and the Environment, Wiley Blackwell, vol. 27(8), pages 1258-1271, December.
    20. Islam Elbayoumi Salem & Ahmed Mohamed Elbaz & Alamir Al-Alawi & Nasser Alhamar Alkathiri & Kareem A. Rashwan, 2022. "Investigating the Role of Green Hotel Sustainable Strategies to Improve Customer Cognitive and Affective Image: Evidence from PLS-SEM and fsQCA," Sustainability, MDPI, vol. 14(6), pages 1-17, March.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jsusta:v:14:y:2022:i:15:p:9153-:d:871948. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.