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The Conceptualisation of Weather as a Career Metaphor

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  • William E. Donald

    (Southampton Business School, University of Southampton, Southampton SO17 1BJ, UK
    Ronin Institute, Montclair, NJ 07043-2314, USA)

Abstract

This paper aims to offer an accessible, flexible, and homogenised approach to career counselling and career development via the conceptualisation of a new metaphor in response to evolving careers and labour markets. The research question asks: How can Weather as a Career Metaphor (WCM) offer an accessible tool for career counsellors to use with their clients across their lifespans? The theoretical framework draws together sustainable career theory and conservation of resources theory, and is complemented by the author’s decade of experience providing mentoring and career coaching to individuals across the globe. The WCM is constructed of ten elements of weather that apply to different contexts and across the lifespan. These include sun, rain, drought, thunder and lightning, ice, fog, tailwind, headwind, tornado, and rainbow. The contribution comes from the conceptualisation of a new metaphor which is theoretically grounded whilst also ensuring practical relevance via accessibility and flexibility. The WCM offers a versatile tool as part of a more comprehensive toolkit for career counsellors to help their clients to understand potential challenges within contemporary labour markets. This facilitates individuals to take ownership of their careers, acquire personal resources, and take proactive steps to prepare themselves for sustainable careers across their lifespans.

Suggested Citation

  • William E. Donald, 2022. "The Conceptualisation of Weather as a Career Metaphor," Sustainability, MDPI, vol. 14(14), pages 1-13, July.
  • Handle: RePEc:gam:jsusta:v:14:y:2022:i:14:p:8856-:d:866745
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    References listed on IDEAS

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    Cited by:

    1. Wei Peng, 2025. "Shaping sustainable perceptions: The role of metaphors in Olympic news discourse," PLOS ONE, Public Library of Science, vol. 20(1), pages 1-24, January.

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