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Lifestyle Experiences: Exploring Key Attributes of Lifestyle Hotels Using Instagram User-Created Contents in South Korea

Author

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  • Yoojin Han

    (Department of Interior Architecture and Built Environment, Yonsei University, Seoul 03722, Korea)

  • Hyunsoo Lee

    (Department of Interior Architecture and Built Environment, Yonsei University, Seoul 03722, Korea)

Abstract

This study aims to investigate the key attributes of a steadily growing hotel sector (lifestyle hotels), which has shown great success in the global competitive market, by analyzing user-created content on Instagram. The dataset used in this study were prepared from a total of 20,999 lifestyle hotel posts and 24,262 boutique hotel posts created from 2013 to 2020 and retrieved using a Python web crawler. The locations, hashtags, and image data were analyzed based on frequency analysis using social network analysis methods and computer vision technology, after which they were visualized with a geographical information system and Gephi. The results demonstrated that lifestyle hotels share key attributes that differentiate them from others in terms of physical, geospatial, and experiential contexts. Design, location, and management type are the main attributes that comprise the distinct identity of each lifestyle hotel. Moreover, a lifestyle hotel is distinct from a boutique hotel in that staying in the former means consuming experiences with continuous changes. The information and knowledge gained from this research will contribute to bridging the gap between theoretical literature and the practical development of lifestyle hospitality.

Suggested Citation

  • Yoojin Han & Hyunsoo Lee, 2021. "Lifestyle Experiences: Exploring Key Attributes of Lifestyle Hotels Using Instagram User-Created Contents in South Korea," Sustainability, MDPI, vol. 13(5), pages 1-18, March.
    • Handle: RePEc:gam:jsusta:v:13:y:2021:i:5:p:2591-:d:508028
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    References listed on IDEAS

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    1. Paulina Guerrero & Maja Steen Møller & Anton Stahl Olafsson & Bernhard Snizek, 2016. "Revealing Cultural Ecosystem Services through Instagram Images: The Potential of Social Media Volunteered Geographic Information for Urban Green Infrastructure Planning and Governance," Urban Planning, Cogitatio Press, vol. 1(2), pages 1-17.
    2. Turley, L. W. & Milliman, Ronald E., 2000. "Atmospheric Effects on Shopping Behavior: A Review of the Experimental Evidence," Journal of Business Research, Elsevier, vol. 49(2), pages 193-211, August.
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    Cited by:

    1. Yuting Sun & Shu-Nung Yao, 2022. "Sustainability Trade-Offs in Media Coverage of Poverty Alleviation: A Content-Based Spatiotemporal Analysis in China’s Provinces," Sustainability, MDPI, vol. 14(16), pages 1-26, August.

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