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Street Art Participation in Increasing Investments in the City Center of Bucharest, a Paradox or Not?

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  • Andreea-Loreta Cercleux

    (Faculty of Geography and Interdisciplinary Center of Advanced Research on Territorial Dynamics (CICADIT), University of Bucharest, 1 Blvd. Nicolae Bălcescu, 010041 Bucharest, Romania)

Abstract

This article analyses street art’s contribution to the current economic life in the city center of an Eastern European capital, Bucharest. The development of socio-economic activities in the Romanian capital has been strongly influenced in the last 30 years by a complex of effects generated by the transition to the capitalist economy in the early 1990s, the impact of globalization, and recently the COVID-19 pandemic. This study focuses on the investigation of those areas that through street art came to know processes of urban regeneration. By applying semi-structured interviews to providers of alternative guided tours, but also questionnaires among the population that is familiar with this subculture, including an organization of urban regeneration through street art, an important number of economically new spaces, next to reinvented ones, have been investigated. In these areas, street art ends up by supporting activities from hospitality, cultural, and creative industries, changing for the better the perspectives of economic and cultural development, along with the attractiveness of the Bucharest city center. Street art proves to be an important tool in the regeneration process bringing positive effects when involving active cooperation between the public and the private sectors.

Suggested Citation

  • Andreea-Loreta Cercleux, 2021. "Street Art Participation in Increasing Investments in the City Center of Bucharest, a Paradox or Not?," Sustainability, MDPI, vol. 13(24), pages 1-22, December.
    • Handle: RePEc:gam:jsusta:v:13:y:2021:i:24:p:13697-:d:700315
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    References listed on IDEAS

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    1. Virginia Santamarina-Campos & María de-Miguel-Molina & Blanca de-Miguel-Molina & Marival Segarra-Oña, 2019. "The Potential of Street Art. Obstacles to the Commercialization of Street Art and Proposed Solutions," Springer Proceedings in Business and Economics, in: Vicky Katsoni & Marival Segarra-Oña (ed.), Smart Tourism as a Driver for Culture and Sustainability, chapter 0, pages 179-191, Springer.
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    5. Vicky Katsoni & Marival Segarra-Oña (ed.), 2019. "Smart Tourism as a Driver for Culture and Sustainability," Springer Proceedings in Business and Economics, Springer, number 978-3-030-03910-3, December.
    6. Shima Hamidi & Somayeh Moazzeni, 2019. "Examining the Relationship between Urban Design Qualities and Walking Behavior: Empirical Evidence from Dallas, TX," Sustainability, MDPI, vol. 11(10), pages 1-14, May.
    7. Hans‐Joachim Bürkner & Silviu G. Totelecan, 2018. "Assemblages of Urban Leisure Culture in Inner‐City Bucharest," International Journal of Urban and Regional Research, Wiley Blackwell, vol. 42(5), pages 786-806, September.
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    Cited by:

    1. Andreea-Loreta Cercleux & Jörn Harfst & Oana-Ramona Ilovan, 2022. "Cultural Values, Heritage and Memories as Assets for Building Urban Territorial Identities," Societies, MDPI, vol. 12(6), pages 1-3, November.
    2. Anabela V. Simões, 2023. "Street Art in Aveiro: City Walls as Dialogic Spaces of Collective Memories and Identity," Societies, MDPI, vol. 13(3), pages 1-20, February.
    3. Andreea-Loreta Cercleux, 2022. "Graffiti and Street Art between Ephemerality and Making Visible the Culture and Heritage in Cities: Insight at International Level and in Bucharest," Societies, MDPI, vol. 12(5), pages 1-25, September.

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