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The Role of Perceived Quality on High-Speed Railway Tourists’ Behavioral Intention: An Application of the Extended Theory of Planned Behavior

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  • Zhiqiang Hou

    (College of Tourism, Huaqiao University, Quanzhou 362021, China)

  • Lena Jingen Liang

    (School of Hospitality, Food & Tourism Management, University of Guelph, Guelph, ON N1G 2W1, Canada)

  • Bo Meng

    (Department of Tourism Management, Shanxi University, Taiyuan 030006, China)

  • HwanSuk Chris Choi

    (School of Hospitality, Food & Tourism Management, University of Guelph, Guelph, ON N1G 2W1, Canada)

Abstract

Since the COVID-19 pandemic, airlines worldwide have enforced strict travel restrictions, driving passengers to seek alternative transportations such as High-Speed Railway (HSR). Nevertheless, the current understanding of HSR travelers’ behavior is scarce. Moreover, despite the extensive application of the Theory of Planned Behavior (TPB) to explain and predict patrons and tourists’ behavior in the tourism and hospitality context, little research has employed this theory to examine HSR travelers’ processes in making travelling decisions. This study developed a research model by integrating perceived quality into the TPB and examined the relation between HSR passengers’ service quality and intention to travel in the future and the mediating effect of TPB attributes. It is found that perceived train service quality and perceived travel quality have a significant influence on the TPB attributes, which further influence HSR travelers’ travel intention. This study contributes practical implications to destinations and the travel industry that they might attract visitors by marketing the corresponding HSR train service quality and travel experience quality. This also provides recovery guidelines for the transportation and travel industry after the COVID-19 pandemic.

Suggested Citation

  • Zhiqiang Hou & Lena Jingen Liang & Bo Meng & HwanSuk Chris Choi, 2021. "The Role of Perceived Quality on High-Speed Railway Tourists’ Behavioral Intention: An Application of the Extended Theory of Planned Behavior," Sustainability, MDPI, vol. 13(22), pages 1-15, November.
    • Handle: RePEc:gam:jsusta:v:13:y:2021:i:22:p:12386-:d:675634
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