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The Effect of Perceptions on Service Robot Usage Intention: A Survey Study in the Service Sector

Author

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  • Ieva Meidute-Kavaliauskiene

    (General Jonas Žemaitis Military Academy of Lithuania, Silo St. 5A, LT-10322 Vilnius, Lithuania)

  • Şemsettin Çiğdem

    (Faculty of Economics and Administrative Sciences, Gaziantep University, Gaziantep 27310, Turkey)

  • Bülent Yıldız

    (Faculty of Economics and Administrative Sciences, Kastamonu University, Kastamonu 37150, Turkey)

  • Sigitas Davidavicius

    (General Jonas Žemaitis Military Academy of Lithuania, Silo St. 5A, LT-10322 Vilnius, Lithuania)

Abstract

The current age of artificial intelligence, along with the advent of robots, portends increased use of innovative technologies in the tourism industry, with higher levels of service innovation than in many other industries. In addition, factors such as an approaching worldwide pandemic have limited the amount of physical contact that people can have. So as a result, the use of service robots in service areas, such as tourism, has recently become controversial. In this study, accommodation customers’ perceptions of advantages and disadvantages about robots and the effect of the perceived value of their intention to use them were investigated. Within the scope of the research, data were collected from 1408 people living in various cities in Turkey through an online survey. The data were analyzed by structural equation modeling. As a result of the analyses, it was found that the perception of advantage and the perceived value affect the intention to use service robots positively and significantly. It has been determined that the perception of disadvantage affects the intention to use service robots negatively and significantly. The research results show that the accommodation companies should be innovative and rapidly transition to robotization, as in the manufacturing industry. Advanced technological innovation applications, such as service robots, will play an essential role in the revival of the tourism industry, especially during the global epidemic.

Suggested Citation

  • Ieva Meidute-Kavaliauskiene & Şemsettin Çiğdem & Bülent Yıldız & Sigitas Davidavicius, 2021. "The Effect of Perceptions on Service Robot Usage Intention: A Survey Study in the Service Sector," Sustainability, MDPI, vol. 13(17), pages 1-18, August.
    • Handle: RePEc:gam:jsusta:v:13:y:2021:i:17:p:9655-:d:623466
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    References listed on IDEAS

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    1. Şemsettin Çiğdem & Ieva Meidute-Kavaliauskiene & Bülent Yıldız, 2023. "Industry 4.0 and Industrial Robots: A Study from the Perspective of Manufacturing Company Employees," Logistics, MDPI, vol. 7(1), pages 1-18, March.
    2. Ola Abdel Moneim Emara & Hazem Tawfik Halim & Mohamed Samy El-Deeb & Yasser Tawfik Halim, 2023. "Toward a sustained recovery of the lodging sector: a management path to lessen the Corona Variants upshots," Future Business Journal, Springer, vol. 9(1), pages 1-22, December.
    3. Stanislav Ivanov & Craig Webster & Faruk Seyitoğlu, 2023. "Humans and/or robots? Tourists’ preferences towards the humans–robots mix in the service delivery system," Service Business, Springer;Pan-Pacific Business Association, vol. 17(1), pages 195-231, March.
    4. Chris Roberts & Joel Reynolds & Mary Jo Dolasinski, 2022. "Meta-Analysis of Tourism Sustainability Research: 2019–2021," Sustainability, MDPI, vol. 14(6), pages 1-18, March.
    5. Mahavarpour, Nasrin & Marvi, Reza & Foroudi, Pantea, 2023. "A Brief History of Service Innovation: The evolution of past, present, and future of service innovation," Journal of Business Research, Elsevier, vol. 160(C).
    6. Tianyang Huang, 2022. "What Affects the Acceptance and Use of Hotel Service Robots by Elderly Customers?," Sustainability, MDPI, vol. 14(23), pages 1-17, December.

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