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Willingness and Influencing Factors of Pig Farmers to Adopt Internet of Things Technology in Food Traceability

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  • Ruiyu Sun

    (College of Economics and Management, Northwest A&F University, Xianyang 712100, China)

  • Siyao Zhang

    (College of Economics and Management, Northwest A&F University, Xianyang 712100, China)

  • Tianyu Wang

    (College of Economics and Management, Northwest A&F University, Xianyang 712100, China)

  • Jiarui Hu

    (College of Economics and Management, Northwest A&F University, Xianyang 712100, China)

  • Junhu Ruan

    (College of Economics and Management, Northwest A&F University, Xianyang 712100, China)

  • Junyong Ruan

    (Medical Engineering Department, Qingdao Special Servicemen Recuperation Center of PLA Navy, Qingdao 266071, China)

Abstract

The Internet of Things technology (IoT) in food traceability provides new ideas to solve the problem of smart production and offers new ideas for the formation of safe and high-quality markets for meat products. However, scholars have studied the combination of blockchain and IoT technology. There is a lack of research on the combination of IoT and food traceability technology. Moreover, previous studies focused on the application of IoT traceability technology, taking farmers’ adoption willingness as an exogenous variable while ignoring its endogeneity. Therefore, it is essential to study farmers’ willingness to adopt IoT traceability technology and find the factors that influence farmers’ adoption intention. Based on survey data from 264 pig farmers in Shaanxi Province, this paper discussed the factors which influence pig farmers’ adoption of the technology by using the Unified Theory of Acceptance and Use of Technology (UTAUT). The results showed that farmers’ adoption intention was influenced by a combination of farmers’ performance expectancy, effort expectancy, social influence, personal innovation, and perceived risk. Personal innovation played a mediating role in effort expectancy and adoption willingness and perceived risk played a moderating role in personal innovation and adoption willingness.

Suggested Citation

  • Ruiyu Sun & Siyao Zhang & Tianyu Wang & Jiarui Hu & Junhu Ruan & Junyong Ruan, 2021. "Willingness and Influencing Factors of Pig Farmers to Adopt Internet of Things Technology in Food Traceability," Sustainability, MDPI, vol. 13(16), pages 1-19, August.
    • Handle: RePEc:gam:jsusta:v:13:y:2021:i:16:p:8861-:d:610526
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    References listed on IDEAS

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    1. Luwen Cui & Weiwei Wang, 2023. "Factors Affecting the Adoption of Digital Technology by Farmers in China: A Systematic Literature Review," Sustainability, MDPI, vol. 15(20), pages 1-14, October.
    2. Sukoluhle Mazwane & Moraka N. Makhura & Mmapatla P. Senyolo, 2022. "Important Policy Parameters for the Development of Inclusive Digital Agriculture: Implications for the Redistributive Land Reform Program in South Africa," Agriculture, MDPI, vol. 12(12), pages 1-15, December.
    3. Abdoh Jabbari & Abdulmalik Humayed & Faheem Ahmad Reegu & Mueen Uddin & Yonis Gulzar & Muneer Majid, 2023. "Smart Farming Revolution: Farmer’s Perception and Adoption of Smart IoT Technologies for Crop Health Monitoring and Yield Prediction in Jizan, Saudi Arabia," Sustainability, MDPI, vol. 15(19), pages 1-19, October.
    4. Zengjin Liu & Ning Geng & Zhuo Yu, 2022. "Does a Traceability System Help to Regulate Pig Farm Households’ Veterinary Drug Use Behavior? Evidence from Pig Farms in China," IJERPH, MDPI, vol. 19(19), pages 1-17, September.

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