Advancing Sustainability in Meat Cold Chains: Adoption Determinants of Real-Time Visibility Technologies in Australia

This study examines the adoption of real-time visibility (RTV) technologies in the Australian meat cold supply chain, a sector where sustainability challenges such as food spoilage, energy inefficiency, and waste are acute. RTV technologies offer promising solutions by enhancing traceability, operational efficiency, and decision-making across supply chain stages. However, adoption remains uneven due to a range of contextual, organisational, and perceptual factors. Through a nationally distributed quantitative survey targeting stakeholders across inventory, logistics, and retail operations, we identify key drivers and barriers influencing RTV adoption. We explore how demographic factors (e.g., age, role), perceived usefulness and ease of use, and supply chain characteristics interact to shape adoption outcomes. Importantly, the study investigates how horizontal collaboration and data-sharing practices moderate these relationships, especially within the transport and logistics stages where cold chain vulnerabilities are highest. Spearman and partial correlation analyses, alongside binary logistic regression, reveal that perceived ease of use and usefulness are significant predictors of adoption, while barriers such as cost and technical complexity impede it. However, strong collaboration and data-sharing networks can mitigate these barriers and enhance adoption likelihood. Our findings suggest that targeted digital infrastructure investment, workforce training, and policy support for cross-organisational collaboration are essential for advancing sustainability in meat cold chains. This research contributes to a growing body of knowledge that connects technological innovation with food system resilience and waste minimisation.