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Embedding Sustainability in the Consumer Goods Innovation Cycle and Enabling Tools to Measure Progress and Capabilities

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  • Prateek Jain

    (Nutrition & Health and Wellness International Markets Division, Unilever, Singapore 117439, Singapore
    Prateek Jain is the Head of Nutrition for International Markets, Unilever and Chairman for Eurocham Supply Chain Committee Singapore.)

  • Mabel C. Chou

    (Institute of Operations Research and Analytics, National University of Singapore, Singapore 117602, Singapore
    Department of Analytics and Operations, NUS Business School, National University of Singapore, Singapore 119245, Singapore)

  • Faith Fan

    (Private Address, Singapore 000000, Singapore
    Faith Fan is an Order Execution Analyst in a major multinational corporation.)

  • Michelle Permata Santoso

    (APAC Supply Chain Strategy & Transformation, GlaxoSmithKline, Singapore 139234, Singapore
    Michelle Permata Santoso is the APAC Supply Chain Strategy and Transformation Project Manager at GlaxoSmithKline.)

Abstract

This paper highlights the mutual relationship and crucial need for sustainability in innovation and vice versa, with a focus on various companies that are leading in this aspect. Together with certain conditions in place, growing awareness of this need has led to these companies achieving groundbreaking progress in embedding sustainability into the new product innovation space via the development of an overarching roadmap supported by strategic partnerships and robust quantitative tools, to proactively expand the sustainability mindset and way of life into the company culture and ways of working. Case studies of these companies are examined, and based on the findings, the paper concludes with recommendations and next steps for businesses to take to succeed in sustainability-centric innovation.

Suggested Citation

  • Prateek Jain & Mabel C. Chou & Faith Fan & Michelle Permata Santoso, 2021. "Embedding Sustainability in the Consumer Goods Innovation Cycle and Enabling Tools to Measure Progress and Capabilities," Sustainability, MDPI, vol. 13(12), pages 1-25, June.
    • Handle: RePEc:gam:jsusta:v:13:y:2021:i:12:p:6662-:d:573232
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    References listed on IDEAS

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